How to Let Readers Imagine a Better Life: The 8 Life Forces
Enchanting Marketing
SEPTEMBER 10, 2024
Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. The sensory details transport you to a different world. That’s how you write persuasive copy. What are the 8 life forces? Enjoyment of food and beverages. You can feel the wind. You can smell the sea.
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