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Sales emails, ads, landing pages, fundraising letters and sales scripts all fall into the direct-response category. Content marketing , which is written to educate the reader and position your brand as an authority in addition to selling your product or service. A limited portfolio or lack of online reviews can signify inexperience.
To land paying clients as a freelance copywriter, you can get by with a website and portfolio to show off your work. Script for a 90-second promotional video for a company that sells fraud-prevention software. That way you’ll already have a portfolio of samples, some clients and hopefully, some potential work lined up.
If you slip up and go off your scripted personality, it’s our little secret. I’ve worked with many professionalservice firms – think accountants, medical practices, and lawyers. Just be you. Let’s just talk. I swear I won’t tell any of your fellow MBA program graduates that you used slang.
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