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I have been writing online since college, which meant, I had enough experience to build a portfolio and I didn’t need a content writing certification to showcase my skills. You learn about how to come up with blog ideas, research keywords, create marketing copies, and proofread your content.
Prioritize Brevity and Clarity Over Flowery Words Good salescopies should help consumers make informed decisions, not “impress” them with superfluous, flowery words. Instead of setting the scene with lengthy prose, dive right into the meat of the copy by addressing your reader’s pain points.
Create a Writing Portfolio That Kicks Butt. “Do Here’s a link to my writing portfolio. Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog.
As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy. Remote content writers enjoy the flexibility of working from anywhere while honing their craft and expanding their portfolio. Freelancing can also be a great way to build your portfolio and work experience.
That fascination is one of the reasons why I’m now so interested in sales and marketing. Good salescopy can make people happy, sad, worried, frustrated… anything you want. Ultimately, good salescopy is all about convincing some complete stranger’s brain that whatever you’re selling is a great idea.
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