Remove Portfolio Remove Prose Remove Sales Copy
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7 Nuances of Writing for Retailers Compared to Creative Writing

Freelance Writing Jobs

Prioritize Brevity and Clarity Over Flowery Words Good sales copies should help consumers make informed decisions, not “impress” them with superfluous, flowery words. Instead of setting the scene with lengthy prose, dive right into the meat of the copy by addressing your reader’s pain points.

Retail 102
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How to Create a Swipe File: A Guide for Bloggers & Writers

Smart Blogger

In this example, Smart Blogger’s editor created a headline promising readers the ins and outs of crafting a portfolio that wins clients. Want to know how to create a writing portfolio that works like magic? Readers know exactly what to expect: a step-by-step blueprint for creating a writing portfolio. Its benefit is clear.

Writer 105