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Find a small business in your town that needs a sales page written or a mailer created, do it pro-bono for the clip, and you’re on your way. 6 Quick Copywriting Tips How do you put these sales copywriting puzzle pieces together to create great salescopy? And they don’t make for good portfolio samples.
Whitepapers – In the B2B space, lots of companies create whitepapers to demonstrate their product. Lead magnets and sales letters would fall into this category. With copy written for branding, your goal is to create trust and memorability around the product, company, or personality.
The whole idea of a blog is to step away from the salescopy that is on your website about your brand and offer something free for your potential customers that has value. So, while the goal of a blog is to lead customers to a website, this fact cannot be obvious, and salescopy should be left at the door.
Each stakeholder will have different concerns and require unique sales material. The variety and amount of salescopy needed in B2B is staggering: whitepapers , case studies, press releases, ebooks , a blog post , sell sheets, etc. Blake ’s portfolio page. Its indirect nature is its biggest advantage.
Create a Writing Portfolio That Kicks Butt. “Do Here’s a link to my writing portfolio. Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog.
They translate complex information into easy-to-understand language, creating user-friendly manuals, digestible whitepapers, and crystal-clear product descriptions. B2B Copywriting Ever come across a detailed case study or a persuasive whitepaper that nearly had you reaching for your company credit card?
That fascination is one of the reasons why I’m now so interested in sales and marketing. Good salescopy can make people happy, sad, worried, frustrated… anything you want. Ultimately, good salescopy is all about convincing some complete stranger’s brain that whatever you’re selling is a great idea.
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