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Creative Writing: 7 Differences to Consider Here are some things to consider if you’re a creative writer who is exploring retail copywriting for the first time. Prioritize Brevity and Clarity Over Flowery Words Good salescopies should help consumers make informed decisions, not “impress” them with superfluous, flowery words.
They adapt their writingstyle to match the author’s voice and tone, ensuring the final work reflects the author’s perspective and expertise. The whole idea of a blog is to step away from the salescopy that is on your website about your brand and offer something free for your potential customers that has value.
Create a WritingPortfolio That Kicks Butt. “Do Do you have writing samples?” “Can Can I see some of your freelance writing work?” Here’s a link to my writingportfolio. It also offers tips for building a list of writing samples if your portfolio is a bit sparse. And your answer?
SEO optimizes your website, social media amplifies your reach, and your website copy seals the deal. It’s the well-crafted salescopy that pushes the reader from “just browsing” to “take my money!” Look for a good listener : A good copywriter listens before they write.
That fascination is one of the reasons why I’m now so interested in sales and marketing. Good salescopy can make people happy, sad, worried, frustrated… anything you want. Ultimately, good salescopy is all about convincing some complete stranger’s brain that whatever you’re selling is a great idea. Great stuff!
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