Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. It can help you connect with customers while promoting your products.

Sales 109

Sales Marketing Search Engine Optimization Social Media 109

Grammarly

DECEMBER 26, 2023

Long considered a traditional marketing strategy, sales letters remain relevant today by continually evolving. Sometimes sales letters are still sent by snail mail, but the format has seamlessly adapted to email, web page copy, and even videos. What is a sales letter? How do you start a sales letter in AI?

Sales 111

Sales Writing Persuasion Copywriter 111

Grammarly

DECEMBER 9, 2024

More importantly, AI can analyze job postings and recommend relevant keywords and phrases to include in your bullet points to optimize your rsum for an ATS and improve your chances of getting your rsum in front of human recruiters or hiring managers. Internal promotions went up by 60%, and we reduced the skills gaps in our company by 25%.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. Both Mid Day Squares and TBH Skincare started with iPhones and posted daily while staying true to their story. Look for patterns in engagement and sales attribution. Together, they drive consistent sales. It’s in storage until winter.”

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Nick Ursborne

SEPTEMBER 2, 2023

You can have the most amazing promotion of all time… but if your reader doesn’t trust you, nothing happens. Promotions you just read and think about disappear from your memory within minutes, or seconds even. But promotional messages that touch you emotionally are locked into memory for much, much longer. They know it works.

Writing 244

Writing Copywriter Copywriting Persuasion 244

Credible Content

MAY 28, 2023

Distribution and Sales Once the e-book is published, it becomes available for purchase or download through various online retailers, platforms, or author websites. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership. What is Personal Branding?

Promotion 130

Promotion Publishing Publishing Publisher 130

Credible Content

SEPTEMBER 12, 2022

For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Hence, you can see that the slippery slide or the slippery slope can also exist in the form of your sales or marketing funnel. Even if you are writing a blog post for information purposes, you need to attract traffic.

Concept 130

Concept Copywriter Copywriting Sales 130

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. For example, blog posts and infographics can attract top-of-funnel audiences. You need to promote it effectively, too.

Content Marketing 113

Content Marketing Marketing Government Content 113

Copywriter Collective

JANUARY 10, 2025

Wyzowl’s State of Video Marketing Report reveals that 88% of marketers credit video with generating leads, while 78% say it has directly boosted sales. Particularly in explainer videos and live streams where brands and products are being promoted. Moving into 2025, theres no sign of this medium slowing down anytime soon.

Copywriter 105

Copywriter Copywriting Script Copy 105

The Idea Logical Company

AUGUST 2, 2023

And magazines, being collections of shorter pieces, are now seeing each of them competing on their own against a virtually limitless supply of article postings and blogs from literally millions of sources. Although they hastened to tout the extensive backlist they’ll continue to promote and sell.) Authors get half.

Publisher 236

Publisher Publishing Publishing Retail 236

Contently

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Studies show that poor-quality content decreases the probability of a sale by 40 percent. Sometimes, I feel more like a content machine than a content strategist.

Creativity 101

Creativity Content Marketing Marketing Content 101

Buffer

JULY 23, 2024

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.   We typically post an announcement about every press release we send out on our Instagram, company LinkedIn, and each of our personal LinkedIn profiles.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Another sale. Often, sales copy remains superficial. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. One paragraph, two paragraphs, three paragraphs, and onwards. Eagerly, she clicks the Buy button.

Persuasion 228

Persuasion Sales Copy Script Transportation 228

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

Social Media 117

Social Media Media Writing Storytelling 117

Enchanting Marketing

JULY 30, 2024

There’s always room for getting better Austin Kleon posted this quote from Ian Svenonius’s book Supernatural Strategies for Making a Rock ‘n’ Roll Group: If one becomes a lawyer, scholar, mechanist, typist, scientist, production assistant, or what-have-you, the world will commend your decision. They still practice to improve.

Writing 274

Writing Writer Publishing Publisher 274

Jane Friedman

MAY 9, 2024

Today’s post is by children’s author and digital strategist Angie Isaacs. Marketing is not just sales. The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk?

Marketing 144

Marketing Social Media Entertainment Sales 144

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Create content in different formats like headlines, social media posts, and website copy. Marketing and Sales Copy.ai

Content Creation 96

Content Creation Copy Text Creativity 96

Nick Ursborne

JULY 15, 2024

That document also includes information about the product or service I’m promoting, plus background onthe company and its brand voice. AI Use Case #3: Ideation Stuck for an idea for your next promotion or campaign? For example, he might be looking for a “big idea” for a long-form sales letter he’s writing. And enjoy the ride.

Freelance Copywriting 208

Freelance Copywriting Copywriter Copywriting Freelance 208

Grammarly

JULY 19, 2024

To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.

Brand 118

Brand Post Education Text 118

Grammarly

NOVEMBER 22, 2024

In this post, we introduce nine essential characteristics of good business writing and explore how you can apply them to your writing process. Promote consistency by setting up templates or checklists that standardize formatting and style. The post 9 Principles of Effective Business Writing appeared first on Grammarly Blog.

Proofreader 98

Proofreader Writing Communication Construction 98

Grammarly

NOVEMBER 21, 2024

Cover letter example Dear AcmeCo, As a skilled sales representative in the tech and electronics industry, I am excited to apply for the sales associate role listed on LinkedIn. I was their youngest employee to be promoted to Senior Sales Representative in just under two years.

Electronics 105

Electronics Sales Management Communication 105

Kristi Hines

AUGUST 2, 2023

Freelance Writing Services Utilize the Copywriter plugin to provide sales copywriting services. By sending a URL, get tailored copywriting suggestions for any page, helping businesses drive their sales and improve conversion rates. Use the ChatSpot plugin to offer a marketing/sales data service.

Utilities 246

Utilities Transportation Medical Content Creation 246

Jane Friedman

APRIL 5, 2023

Photo by Ian Hutchinson on Unsplash Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). But these two platforms alone, along with a small spend on BookBub and promotional sites for launches and promotions, drive the results for us. sales directly from your ads) will be higher.

Marketing 145

Marketing Advertising Promotion Sales 145

Nick Ursborne

FEBRUARY 11, 2023

These software companies have to promote their programs to hotel chains, spas, independent restaurants and even B&Bs. They need copywriters to help them create their promotional materials. The post To maximize your freelance income, find the gap. That’s a gap. Find the gap and fill it. Before someone else does.

Freelance 190

Freelance Hospitality Copywriting Copywriter 190

Nick Ursborne

APRIL 21, 2023

Homework #5 is to write a blog post on this exact topic. Nearly forgot… I also asked GPT-4 to write the description for the sales page on Amazon, and a starter-pack of 20 tweets for promoting the book on Twitter. The post I wrote and published a Kindle book in one weekend, with GPT-4. I’ve just never had the time.

Publishing 206

Publishing Publishing Publisher Food 206

Melanie Saxton

MAY 19, 2024

Creative copywriting, technical copywriting, sales copywriting, content copywriting, and digital copyrighting — all matter in the battle for consumer attention and sales. The post Why Expert Copyediting Helps in Every Sector appeared first on Melanie Saxton Media.

Recruitment 130

Recruitment Architecture Copywriting Copywriter 130

ContentWriters

JANUARY 9, 2025

White papers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective white paper requires more than expanding a blog post or repackaging existing content. Remember, your goal is to provide value through insight and expertise, not to create a sales document.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. There are many reasons to start guest posting. A report from Optinmonster revealed that 60% of blogs write 1-5 guest posts per month, and these drive a significant portion of website traffic. What Are the Benefits of Guest Posting?

Post 104

Post Editorial Portfolio Social Media 104

Backlinko

DECEMBER 9, 2024

An example is when Site A features Site B in one of their posts. Site B sees this and shares the feature with their own audience, with a link back to Site As post. Not to mention the potential sales and signups you could get as a result. And expose your content to new readers or customers.

SEO 94

SEO IT Text Engineering 94

The Creative Penn

JANUARY 22, 2024

Why do you like having direct sales as part of the business model? I mean, this is the other thing, I think another thing for the direct sales for me is trying to talk about the products themselves. We have different promotion codes that we use, and sometimes I guess we track them and see where they came from. What is direct?

Sales 98

Sales Publishing Publisher Publishing 98

Neil Patel

JULY 9, 2021

Influencer marketing is one of the best ways to drive sales. Promoting when you have no followers for growth is tough. They provide instant promotion of your product or service with amazing conversion rates. It’s one of the best ways to drive big sales. Most of us can’t wait that long for results.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

Contently

DECEMBER 29, 2022

Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

Publishing 137

Publishing Publishing Publisher Landing Page 137

Make a Living Writing

NOVEMBER 17, 2024

LinkedIn recommendations make the sale! Consider trying Facebook or Google ads to promote your business. Write blog posts in batches. Plan out blog posts with a scheduling tool such as WordPress Editorial Calendar. Find better job boards where the companies have to pay to post a listing. Learn to write sales copy.

Writing 97

Writing Freelance Social Media Writer 97

Jane Friedman

SEPTEMBER 17, 2024

Today’s post is by author Cynthia Swanson. It wasn’t going to launch me (or any of the other thirteen story contributors) into instant fame—but it was gratifying, uplifting, and a hell of a lot of fun to celebrate when we emerged in spring 2022 to promote the finished anthology. I’m not going to lie—it was an amazing deal.

Publisher 145

Publisher Publishing Publishing Editorial 145

Neil Patel

SEPTEMBER 2, 2021

Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. In this article, I’m going to show you how to make money on Instagram using seven of my favorite strategies: Get paid for sponsored posts. Promote affiliate links. That’s not all.

Food 145

Food Social Media Promotion Advertising 145

ContentWriters

NOVEMBER 27, 2024

The numbers don’t lie: according to Orbit Media’s blogging research, list posts are the second most popular blogging format, with 50% of marketers using them regularly. A well-crafted list post combines organization with insights, transforming complex topics into accessible, engaging content. It’s how you use it.

Writing 59

Writing Recruitment Healthcare Persuasion 59

Jane Friedman

JANUARY 12, 2024

Today’s post is excerpted from The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler, founder and CEO of the Nonfiction Authors Association. The goal is to build a relationship that not only leads to book sales but creates fans that stay with you for the long-term. To date, Joe’s blog contains several dozen posts.

Content 139

Content Storytelling Consulting Promotion 139