The Idea Logical Company

OCTOBER 4, 2023

The day began with a presentation by former PRH CEO Markus Dohle and ended with one by thought leader Ethan Mollick of the Wharton School, which framed the day perfectly. Both of them were enthusiasts for AI. And all of this has happened without any help from AI. I’m very bullish on AI and what it will do in many ways.

Publishing 340

Publishing Publisher Publishing Electronics 340

Contently

SEPTEMBER 18, 2024

” Is now the time to redefine your brand or bring new ideas to the table to present a creative but unified new front? ” How can you use different media to present creative content in a way that few others are leveraging? In fact, the definition of creativity is simply “the use of imagination or original ideas.”

Creativity 101

Creativity Content Marketing Marketing Content 101

ContentWriters

NOVEMBER 21, 2024

Hook Grab attention immediately Present an intriguing question or statement Create curiosity or emotional connection 2. Regardless of which stage of the buyer’s journey your video is targeting, every effective marketing script starts with a strong hook and includes the following components: 1.

Script 105

Script Writing Marketing Persuasion 105

ContentWriters

DECEMBER 19, 2024

If you’re wondering how to write in active voice for past tense and present tense, the process is the same. The present tense sentence “The documents are being shredded by John” becomes “John is shredding the documents.”

Writing Style 105

Writing Style Writing Projects Agency 105

Enchanting Marketing

MARCH 11, 2025

So, as carousels (slide presentations that you can swipe through) consistently outperform other posts, I want to post at least one carousel each week. One post per week has to be a writing or copywriting tip; another post has to provide encouragement to overcome a writing hurdle.

Post 130

Post Content Creation Storytelling Creativity 130

Enchanting Marketing

DECEMBER 19, 2023

Slowing down has allowed me to be more present and appreciate the small moments of life, such as waking up in a warm bed; cooking and eating nasi goreng—my favorite comfort food; seeing the moon through the trees—that benevolent, waxing crescent was so beautiful yesterday. Being present. Paying attention. But I resist.

Writing 239

Writing Creativity Food Publisher 239

Jane Friedman

MARCH 25, 2025

Instead of presenting Gatsbys story chronologically, he withholds key pieces of information, allowing Nickand by extension, the readerto gradually uncover the truth. This creates intrigue, transforming Gatsby from a mere lovesick dreamer into an enigmatic figure whose past, motivations, and eventual downfall must be pieced together.

Prose 140

Prose Architecture Storytelling Engagement 140

Backlinko

JULY 19, 2024

And present it in a way that aligns with your priorities. And reports how many elements are present (like the number of People Also Ask questions). SERPWatcher detects when a featured snippet is present for any of your tracked keywords. You can also change the data source for your key performance indicators (KPIs).

SEO 108

SEO Keywords Landing Page Agency 108

Backlinko

AUGUST 21, 2024

And presents Jack and Mark’s personal viewpoints about the updates in Bing, Brave Search, and other happenings in the search landscape. These episodes present an insight-packed conversation with the guest. Jack also covers thought-provoking topics like “ Is Bing better than Google? ” to have opinionated discussions with experts.

SEO 95

SEO Concept Agency Digital Marketing 95

Nick Ursborne

APRIL 22, 2024

My own moment of epiphany… A while back I was working on a presentation, and asked GPT-4 to outline the topic in 5 steps. How would YOU best organize the information in this presentation?” It did as I asked. But I wasn’t particularly happy with the result. So I paused and then asked: “Never mind my requirement for a 5-step outline.

Collaboration 204

Collaboration Utilities Copywriter Copywriting 204

Buffer

SEPTEMBER 30, 2024

Open loop Open loops, often referred to as curiosity gaps, involve presenting a concept to your reader without fully exploring it until later in your caption. I present my idea (highlighted in blue). I personally find it easier to start with my hook.   Here’s an example of an open loop in action.

Social Media 117

Social Media Media Writing Storytelling 117

Enchanting Marketing

DECEMBER 17, 2024

Acknowledging—even embracing—this discomfort has allowed me to become more present in life, and to listen better to my body, my intuition, and my inner child. When you can sit with the discomfort of writing, you can also sit with pain, grief, fear, confusion, anger, and any other difficult feeling. I feel more whole, more alive.

Writing 130

Writing Creativity Writer Content Marketing 130

Jane Friedman

FEBRUARY 27, 2025

In-person research presents significant barriers to access, and physical archives arent complete either. How can you even begin to figure out what was on those missing pages if you dont know they existed? So, was it wrong to advocate for these papers to be digitized? Of course not.

IT 128

IT Hospitality Consulting Projects 128

Jane Friedman

FEBRUARY 11, 2025

Writers always need somewhere to present their writing when they come to town. Many literary magazines need initial readers of submissions to help them narrow down their queue. Start or help out with a reading series. Creating the space for live events puts you in touch with both writers and publishers of just-released books.

Writing 137

Writing Publishing Publisher Publishing 137

Enchanting Marketing

FEBRUARY 11, 2025

Present a series This is also a fairly easy way for using sentence fragments, but you may find fewer opportunities to do it. Use it a lot, and readers will feel like youre trying too hard. The technique becomes too obvious. So, use in moderation to break up a more flowy rhythm. But only when it really matters.

Writing 130

Writing Social Media Text Communication 130

Grammarly

JANUARY 27, 2025

Ethical and privacy concerns: GPT models can inadvertently reflect biases present in their training data. The model may reflect biases present in its training data, which can lead to skewed outputs. Image generation limitations: While GPT-4o can analyze images via its API, it cannot directly generate images. Are GPTs safe to use?

Architecture 105

Architecture Text Education Creativity 105

Jane Friedman

JANUARY 8, 2025

Time teaches us all that if we hold out for the golden moments, we wait indefinitely, discarding days, weeks, months, years because the work didnt present itself appealingly enough. Writers in it for the long haul understand this. We goof.

IT 135

IT Creativity Projects Writer 135

Backlinko

OCTOBER 21, 2024

” But how data is presented matters, too. “For our State of Video Live event, we used Wistia Live to play a 30-minute pre-recorded presentation followed by a live Q&A. . “How do you make something really hard for your competition to replicate? And that leaves a positive brand reputation?

SEO 101

SEO Content Finance Concept 101

AIIP

JANUARY 30, 2025

Dr. Ridley will be presenting on Human-centred explainable AI at AIIP25 on Thursday, April 10 at 3 pm EDT. Ahead of that presentation, he was kind enough to answer a few Read More » The post Interview with AIIP keynote speaker and AI specialist Dr.

Blog 83

Blog Blogging Post 83

Grammarly

OCTOBER 28, 2024

Take, for instance, how many suggestions in Grammarly are presented. From deciding when and how to use AI recommendations to having control over one’s data, user control manifests in various ways. Users are informed about the basis of a suggestion (transparency!) and retain complete autonomy to accept or dismiss these suggestions (control!).

Agency 98

Agency Construction Communication Writing 98

ContentWriters

JANUARY 9, 2025

Healthcare white papers are authoritative, in-depth documents that analyze specific medical, technical, or regulatory challenges while presenting research-backed solutions. Get it wrong, and your white paper might join the graveyard of unread PDFs gathering digital dust. What is a Healthcare White Paper?

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Backlinko

AUGUST 19, 2024

Presently, AI Overviews are only available in the U.S. However, AI Overviews also present new opportunities. Since its May 2024 rollout, Google has seemingly scaled back AI Overviews. They now appear for fewer search terms. According to the Semrush Sensor , AI Overviews currently appear for only 1.28% of U.S. search queries.

SEO 108

SEO Keywords Website Management 108

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. The 2025 AI Trends That Matter Download the 2025 AI Shortlist for more action steps on the trends that matter.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

ContentWriters

FEBRUARY 7, 2025

How you present your content directly impacts how readers perceive your authority, reliability, and branding. ” If you wanted to convey the idea formally, you could use phrasing like “The team exceeded all performance metrics for the Johnson presentation.”

Writing 71

Writing Writing Style Communication Education 71

Enchanting Marketing

NOVEMBER 14, 2023

7 So, they created two online presentations about how the respiratory system works. People who heard the more personal text were able to give better answers to questions about the presentation. They don’t write: The iPhone 15 Pro presents multiple focal lengths; it’s like having seven pro lenses. One version was impersonal.

Writing 206

Writing Sales Copy Text Copy 206

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. Interactive content can help you do just that.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Nick Ursborne

SEPTEMBER 10, 2023

In the future, both near and far, this unique difference will set us apart from the machines, and enable us to present ourselves as being a lot more valuable. This is allows us, as human writers, to differentiate ourselves, and our work. Use empathy to improve your copy by almost every metric.

Copywriter 221

Copywriter Copywriting Sales Copy Copy 221

Backlinko

JULY 26, 2024

Here are some key features: Performance Score SEO Writing Assistant assesses the quality of your content and presents an aggregated score. The tool will present a side panel with all the metrics and suggestions. Helping make sure that your content is engaging, easy to read, and SEO-friendly.

Content Creation 96

Content Creation Copy Text Creativity 96

Grammarly

NOVEMBER 22, 2024

Instruct the team to use logical sentence structure, presenting key points in sequence. Suggest adding next steps, a strong call to action, or additional resources to avoid follow-up questions. Coherence: Are messages structured in a logical, easy-to-follow way? Recommend using subheadings or bullet points to make information easier to scan.

Proofreader 98

Proofreader Writing Communication Construction 98

Jane Friedman

AUGUST 20, 2024

The power of mindfulness in releasing creative blocks Mindfulness is the practice of being fully present and engaged in the current moment without judgment. Reconnecting with the present: Writing about our trauma often pulls us deep into painful memories and can make us feel almost as though our past experiences are happening now.

Creativity 134

Creativity Writer Promotion Engagement 134

Content Marketing Institute

SEPTEMBER 12, 2024

Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World. Want to get more from your content and only spend a little (or nothing at all)?

Content 142

Content Engagement Content Marketing Marketing 142

Enchanting Marketing

JULY 16, 2024

It’s a rich tapestry of stories that help us make sense of the world, of how history shapes the present. Smith’s book is so much more than a series of visits to slavery monuments. Smith shares not just the stories about the famous Jefferson. He reminds us of the hundreds of Black people who lived on Jefferson’s plantation.

Persuasion 235

Persuasion Concept Education Social Media 235

Content Marketing Institute

AUGUST 15, 2024

Consider these 21 tips from experts presenting at Content Marketing World. How do you create content that converts into profitable actions? Interestingly, they have different ideas of what to put at the top of your list.

Audience 141

Audience Content Content Marketing Marketing 141

Elna Cain

FEBRUARY 1, 2024

Be Present (Daily) This may be hard for many people (it still is for me), but try to be present on the LinkedIn platform daily. As soon as I updated my profile, I started getting leads for those new services I mentioned (i.e., copywriting). Comment on other people’s posts and create posts that showcase your service.

Freelance 240

Freelance Writer Copywriter Copywriting 240

Copywriter Collective

DECEMBER 31, 2024

You want to present yourself as competent and efficient as possible to your client. Ask Questions Sooner Rather than Later As a copywriter, there is often the temptation to avoid asking questions. This can be especially strong when youre just starting out. Yet, there are times when you need to ask questions upfront to save time later.

Copywriter 98

Copywriter Copywriting SEO Government 98

Contently

OCTOBER 3, 2024

It’s one of the pricier tools available, but it provides a wealth of data organized in easy-to-follow charts that are great for presentations. Additionally, SimilarWeb keeps you updated on industry trends and offers SEO audits, keyword research, and ranking tracking, making it a critical asset for optimizing your SEO strategy.

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89