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When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

Only serious publishers with sales forces, warehouses, inventory, and relationships with retailers could compete for sales. Now bookstores account for as little as 20 percent of the sales. Most sales are made through online promotion and availability that give incumbent publishers no particular edge.

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Why It’s Important to Focus on Creative Content Marketing

Contently

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Studies show that poor-quality content decreases the probability of a sale by 40 percent. Sometimes, I feel more like a content machine than a content strategist.

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How to Use Instagram Live for E-Commerce Sales

Neil Patel

Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever. Instagram Shop.

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The 10 Best Ways to Promote an Event Online

Neil Patel

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

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How to Turn Instagram Followers into Instagram Sales

Neil Patel

Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic. It is possible to use Instagram to drive sales – and that requires using Instagram strategically. So obviously, your Instagram follower numbers will impact your sales numbers. Followers, however, are not enough.

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How to Use Amazon Posts to Promote Your Products

Neil Patel

Posts allow brands to create and promote product-related content, directly linking to specific product listings. Amazon is presenting brands and businesses with an opportunity to market directly to their audience, within Amazon itself. Why You Should Use Amazon Posts to Promote Your Products. A wider reach for free?

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Neil Patel

As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However, don’t let the simple concept of a first sale mislead you.

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