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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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If You Don’t Define and Present Yourself Online, Others Will Do It for You

Jane Friedman

In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. Really, what were talking about is how we define and present ourselves online. Flash forward to 2024.

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What Are the Best Days and Times to Post on Social Media?

Contently

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

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5 Social Media Content Hacks to Skyrocket Your Growth

Neil Patel

Feeling uninspired by your social media content lately? To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts. It happens more than we’d like to admit. By going live. Tips for Successful Live Videos.

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The Platform Authors Need Now (That Isn’t Social Media)

Jane Friedman

You think of precious writing moments sucked into the gaping maw of social media. Practice being present, by truly listening to your audience’s questions, worries and wonderings. Social Media If you’re working hard on the Three Ps, social media is a tool, not a destination. You’re not wrong!

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Level Up Your Copywriting Game with Some Advanced AI Techniques

Nick Ursborne

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. blog posts into social media updates) and optimize it for different platforms. In this post I worked with Gemini 1.5 Pro with Deep Research to research opportunities for copywriters working with AI.

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How To Write Effective Social Media Guidelines That Protect Your Brand

Content Marketing Institute

Many companies present a list of what not to do and call them their “employee social media guidelines.” Here’s how to create company social media guidelines for the win. Innovative brands see the power of employee ambassadors.