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The secret to engaging socialmedia posts has been in front of you this whole time. Copywriters call it a 'hook,' and learning how to write socialmedia hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.
In socialmedia groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of socialmedia platforms. Really, what were talking about is how we define and present ourselves online. Flash forward to 2024.
Ah, the ever-changing world of socialmedia engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on socialmedia has become both an art and a science. Wondering when to post on socialmedia?
Feeling uninspired by your socialmedia content lately? To help break you from your creative slump, we’ve explored five socialmedia content hacks that will completely reinvigorate your timeline and inspire new high-quality posts. It happens more than we’d like to admit. By going live. Tips for Successful Live Videos.
You think of precious writing moments sucked into the gaping maw of socialmedia. Practice being present, by truly listening to your audience’s questions, worries and wonderings. SocialMedia If you’re working hard on the Three Ps, socialmedia is a tool, not a destination. You’re not wrong!
[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. blog posts into socialmedia updates) and optimize it for different platforms. In this post I worked with Gemini 1.5 Pro with Deep Research to research opportunities for copywriters working with AI.
Many companies present a list of what not to do and call them their “employee socialmedia guidelines.” Here’s how to create company socialmedia guidelines for the win. Innovative brands see the power of employee ambassadors.
Imagine youve just picked up the latest buzzy thriller, the one that has everyone on socialmedia raving about the shocking twist. The trick is to present many options and make them all seem equally likely. Flash forwards Starting the novel with a flash forward allows you to present a clue to reader right from the start.
More than half of the world’s population uses socialmedia today. In this case, an effective socialmedia strategy can help you expand your network and get lucrative high-paying clients. Instead of shooting in the dark and hoping that you hit the mark, back your socialmedia strategy with tips and data.
Having the best socialmedia marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 socialmedia marketing examples you can’t miss. Download Now What is SocialMedia Marketing?
Relying on content curation tools alone also makes you more of a content aggregator than a content curator: The former just collects pieces of relevant information and presents them as is, while the latter adds their own inputs and insights into the mix of existing information. So you’re not truly giving your audience any new info.
Who follows you on socialmedia or reads your articles or blogs? For example, if you are a subject matter expert in a scientific field, places you are known and followed would be journals, at professional events, at academic conferences, and even on socialmedia geared toward people who follow influencers in your topic area.
While a good chunk of the first edition remains relevant and valid for writers, especially the guidance on book publishing, the sections that address digital media and publishing, magazine publishing, and socialmedia are sorely out of date. My editor asked me to revise the book, so I said yes.
Writers always need somewhere to present their writing when they come to town. Follow and engage on socialmedia. As stressful as socialmedia is, it can also be a source of connection and warmth, where you can build a personal relationship with publications and agents work in real time.
It’ll also help you choose which socialmedia platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use socialmedia listening tools to identify trending topics and frequently asked questions in your niche. Infographics : Ideal for presenting data in a digestible way.
Whether you need to write a marketing script for socialmedia, commercials, or podcasts, a powerful script will help you stand out. Hook Grab attention immediately Present an intriguing question or statement Create curiosity or emotional connection 2. The stakes for quality content have never been higher.
Socialmedia platforms always seem hungry for more content. So, as carousels (slide presentations that you can swipe through) consistently outperform other posts, I want to post at least one carousel each week. Do you ever get close to content burnout? A year ago, I became active on LinkedIn. It feels relentless, eh?
You can use broken sentences and fragments for any informal writing: blog posts, newsletters, books, emails, or socialmedia posts. Present a series This is also a fairly easy way for using sentence fragments, but you may find fewer opportunities to do it. This style of writing might well become more popular in the coming years.
Ethical and privacy concerns: GPT models can inadvertently reflect biases present in their training data. The model may reflect biases present in its training data, which can lead to skewed outputs. Data analysis GPT models, particularly GPT-4o, are highly effective for analyzing structured and unstructured data. Are GPTs safe to use?
The startup specializes in socialmedia videos suitable for various platforms, including Instagram Reels and TikTok. Gamma Website: [link] Year founded: 2020 HQ: San Francisco, California Users: 25 million Funding: $20 million Description: Gamma is an AI-powered presentation maker.
My own moment of epiphany… A while back I was working on a presentation, and asked GPT-4 to outline the topic in 5 steps. How would YOU best organize the information in this presentation?” Like I said in a recent socialmedia post… “AI is a tool for enhancing human potential, not eclipsing it.” It did as I asked.
By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. Weave it into your blog posts, email newsletters, and socialmedia to drive deeper engagement.
A quick, funny clip or an unexpected twist tends to attract more shares and interaction, especially on socialmedia platforms. For example, if someone comes across a funny 30-second skit that makes them laugh, they are more likely to send it to friends, post it on socialmedia, or recommend it to others.
No matter if your team is communicating in an internal business document like a memo or communicating externally via sales emails, socialmedia, or a press release, it’s essential to coach them on how to improve their business writing skills. Instruct the team to use logical sentence structure, presenting key points in sequence.
Here are some key features: Performance Score SEO Writing Assistant assesses the quality of your content and presents an aggregated score. The tool will present a side panel with all the metrics and suggestions. Choose a template for almost any use case—like ads, socialmedia, and email.
It’s how you present your personality, passions, and work experience online and offline. Once you’ve established your “voice,” stay consistent with how you present yourself. If your specialty is content marketing, don’t present yourself as a master of all marketing practices.
This course design presented opportunities not usually available. Each morning in a combined session, one or more instructors led us to explore setting priorities for our creative life, choosing and using socialmedia, crafting compelling first pages, querying, or being present in your writing.
Content that has strong visuals can be repurposed into infographics or socialmedia posts. Platforms like YouTube and socialmedia are great for sharing your videos. Infographics can present complex information in a visually appealing format. Once completed, share the infographic on socialmedia and your blog.
Presently, AI Overviews are only available in the U.S. However, AI Overviews also present new opportunities. Since its May 2024 rollout, Google has seemingly scaled back AI Overviews. They now appear for fewer search terms. According to the Semrush Sensor , AI Overviews currently appear for only 1.28% of U.S. search queries.
You can interact with people on socialmedia. What are they talk about on socialmedia? There is socialmedia of course. There are many socialmedia groups related to your niche. You can also connect with influencers and experts through socialmedia platforms, particularly LinkedIn and Twitter.
This kind of writing can be used with traditional printed or digital content, which could come in the form of PDFs or Word docs to make it easier to present and share. Because well-prepared and strategically presented technical content has the potential to generate interest, it has many valuable marketing purposes.
How you present your content directly impacts how readers perceive your authority, reliability, and branding. ” If you wanted to convey the idea formally, you could use phrasing like “The team exceeded all performance metrics for the Johnson presentation.”
Nowadays, independent workers have a plethora of helpful tools to increase productivity: planning apps, communication tools, paperwork and contracting managers, socialmedia planners, etc. Create SocialMedia Profiles Don't hesitate to post your projects online! You can speak at professional events.
Leverage the Perfect Chirp plugin to offer a socialmedia content creation service. Turn your clients’ ideas into engaging tweets in less than 30 seconds, helping them increase their socialmedia presence. Use WOXO to generate eye-catching video content for socialmedia campaigns.
The feeling of being fully present and at ease in her skin. Especially when writing online—for socialmedia, a blog, or a newsletter—the pressures can feel high. Is it worth investing time in socialmedia? Corrects a typo. And then strengthens her final two sentences. And it feels good. The quietness.
Blogs also present an opportunity for shareable content that supports socialmedia strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. The reality?
Healthcare white papers are authoritative, in-depth documents that analyze specific medical, technical, or regulatory challenges while presenting research-backed solutions. Get it wrong, and your white paper might join the graveyard of unread PDFs gathering digital dust. What is a Healthcare White Paper?
Nowadays, most socialmedia apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use socialmedia today. Do that for a week, just to learn how different media platforms work. SocialMedia Strategies.
But given my introverted (and at times socially anxious) personality, here are some things that worked for me. Find comfortable ways to use socialmedia I started using socialmedia before my book released to help build a platform and to promote my freelance and humor writing.
The ideas presented below can help you form a plan, But if none of this is in your wheelhouse, count on me and/or other marketing professionals to get you over the hump and into the fast lane. SocialMedia Marketing Make the best use of free socialmedia platforms — Facebook, Twitter, Instagram, and LinkedIn.
Open the app from the Semrush App Center and select All Tools > SocialMedia & Ads. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly.
Much like other livestreaming platforms, the simple mode is great for doing a basic Q&A or sharing a presentation. This delivery mode is much more complex because it meets the needs of more complex presentations. Share interesting segments of your live stream on socialmedia.
My past banners had: Socialmedia follower counts Testimonials of past clients All the websites I own It’s up to you what you want to put on your banner, but I suggest important information about what you offer, who your ideal client is, and some kind of hook to remember you by. copywriting).
Use the same writing voice as you use in a blog post or socialmedia post. Present your offer with confidence and sell more without being icky: Learn more >> Recommended reading on lovable selling: 5 lovable selling techniques: How a wine merchant sells Use the So What? Have a genuine interest in them.
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