Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Buffer

SEPTEMBER 30, 2024

Open loop Open loops, often referred to as curiosity gaps, involve presenting a concept to your reader without fully exploring it until later in your caption. I present my idea (highlighted in blue). There are plenty of storytelling formulas you can lean into to get your point across.  Instead, I talk a bit about AI.

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Enchanting Marketing

MARCH 11, 2025

Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. So, as carousels (slide presentations that you can swipe through) consistently outperform other posts, I want to post at least one carousel each week. Human content wins.

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Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Build an emotional connection through good storytelling.

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ContentWriters

NOVEMBER 21, 2024

From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. Hook Grab attention immediately Present an intriguing question or statement Create curiosity or emotional connection 2.

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Content Marketing Institute

AUGUST 2, 2018

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We 4-7 in Cleveland, Ohio.

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Grammarly

FEBRUARY 1, 2024

How does storytelling technology work? AI for writers: How to use AI in storytelling The taboo of AI story writing stems from the idea of having AI do a writer’s work for them. Storytelling technology is still new and not developed enough to match the expertise and creativity of a seasoned human author.

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Grammarly

APRIL 17, 2024

Whatever the forum, public speaking is always easier when you prepare a presentation and talking points ahead of time. This guide will cover how to write presentations for various audiences you work with every day. Human interest and storytelling Storytelling always makes speeches more engaging.

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Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. One benefit is enhanced storytelling.

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Jane Friedman

MARCH 25, 2025

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Instead of presenting Gatsbys story chronologically, he withholds key pieces of information, allowing Nickand by extension, the readerto gradually uncover the truth.

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Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. Know Your Audience. Use Visuals. Create Suspense.

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Backlinko

OCTOBER 21, 2024

” But how data is presented matters, too. Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. Visual Storytelling Nisha’s visual content is a feast for the eyes. And that leaves a positive brand reputation? And DELICIOUS.

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Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. A really simple guide , which demonstrates its use of data visualization to enhance storytelling.

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Contently

SEPTEMBER 18, 2024

” Is now the time to redefine your brand or bring new ideas to the table to present a creative but unified new front? ” How can you use different media to present creative content in a way that few others are leveraging? In fact, the definition of creativity is simply “the use of imagination or original ideas.”

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Creativity Content Marketing Marketing Content 101

Income Diary

OCTOBER 30, 2024

What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling. This flexibility can lead to a more dynamic storytelling experience. For example, a creator might choose to present one quick life hack or a single joke in a 30-second clip.

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Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

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Credible Content

JUNE 1, 2023

Storytelling Elements: Both mediums utilize storytelling techniques to convey information, evoke emotions, and create a memorable experience for the audience. Plot Twists and Surprises: Including unexpected information or presenting fresh perspectives in blog posts adds intrigue and keeps readers engaged.

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Credible Content

JUNE 19, 2023

It could be through storytelling, relatable examples, or addressing common pain points. Structure: Top notch content has a logical flow and structure, making it easy for readers to follow along and understand the information presented. Storytelling: Incorporating storytelling techniques in content makes it more engaging and relatable.

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The Hoth

JANUARY 30, 2025

Technique #1: Use data-driven storytelling to attract backlinks Journalists, bloggers, and online columnists are always hungry for new studies, statistics, and figures to share with their audiences. Thats why digital PR professionals love to combine the psychological power of storytelling with their original research and data.

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Storytelling Search Engine Optimization Social Media SEO 59

Smart Blogger

AUGUST 23, 2023

And how can you, as a writer, consistently think outside the box and tap into your storytelling genius? From the raw power of personal narratives to the thrill of experimental storytelling and even leveraging AI in crafting tales, there’s a world of strategies just waiting for you. What technology is present?

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Contently

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

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Men With Pens

MARCH 11, 2012

People are storytellers (and story listeners). Creative storytelling can dissolve the wall between your message and your audience and overcome their initial defenses of skepticism or doubt. Use the classic elements of storytelling: drama, humor, mystery, surprise, peril, renewal. Because they tell a story.

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Enchanting Marketing

OCTOBER 22, 2024

Sparkly writing tip: To liven up your writing, you don’t need to become a master storyteller like Stephen King or J.K. Did the presentation dazzle you? These actions help us imagine the beetle mother’s life and they add a tiny bit of drama, as we become curious to see what she’ll do next. Did the meeting go smoothly?

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Credible Content

MAY 29, 2023

By employing persuasive techniques, such as storytelling, emotional appeals, and strong calls-to-action, you can encourage readers to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or sharing your content. This storytelling approach creates a powerful connection with your audience.

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Jane Friedman

JANUARY 4, 2024

Analyzing story like an editor informs every element of writing and every skill a writer must develop—not just editing, but also drafting and revision, and storytelling skill as well as craft skills. You use your sub jective reactions to determine the ob jective craft techniques the storyteller used to create them.

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Jane Friedman

FEBRUARY 28, 2024

Tropes have developed from storytelling patterns appreciated by readers and writers alike. The layers of emotional depth a writer can build using backstory and story-present, bit by bit, to make an enemies-to-lovers trope feel fresh, is what makes it an intriguing take on the trope rather than unnecessary conflict for the sake of keywords.

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Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Consult reputable websites, academic journals, industry publications, and expert interviews to ensure the accuracy and credibility of the information you present.

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Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. Don’t overlook the power of storytelling to engage your audience emotionally and make your copy more relatable.

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Article Writing

NOVEMBER 7, 2022

Know Your Audience Knowing who you’re writing for is key when it comes time for storytelling online; after all, different audiences respond differently depending on their age group, interests, etc. Use Visuals Humans are visual creatures, so incorporating visuals into storytelling can be incredibly effective.

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Storytelling Social Media Copywriter Copywriting 52

ProBlogger

JANUARY 13, 2015

Whether it’s creating a memorable brand or connecting deeper with customers, here are seven essentials for effective storytelling: 1. Storytellers call it an “ inciting incident. Whether it’s your business proposal or product demo, two traditional storytelling elements you don’t want to leave out are conflict and resolution.

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Jane Friedman

APRIL 4, 2023

Asking the right questions I believe we can inject a modicum of sanity into the second-draft process by focusing on universal elements of storytelling that help a writer to set priorities and to answer, at least in part, the “How do I make this better?” Alas, we are not all Toni Morrison-level geniuses. Emotional stakes.

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Storytelling Writer Writing Post 145

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables.

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Credible Content

MAY 25, 2023

As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. Innovative approaches to messaging and storytelling. Innovative approaches to messaging and storytelling Experiment with different storytelling techniques to make your copy more memorable.

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Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet. Robert_Rose #storytelling Click To Tweet.

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Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

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Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

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Storytelling Content Entertainment Script 111

Neil Patel

OCTOBER 5, 2021

They are qualities that will help your content marketer uncover different angles, content gaps , and storytelling ideas that will make your content stand out. Particularly if you’re in a competitive or boring industry, presenting your content in a way that’s appealing to your audience can be challenging. How did they do it?

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