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If You Don’t Define and Present Yourself Online, Others Will Do It for You

Jane Friedman

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms.

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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. You become futureproof. Learn about my course, futureproof copywriting.

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Storytelling 101 for Founders

Kayleigh Moore

In these cases, I say: Record a voice note talking through the story and hand it off to a writer who can build out a polished narrative via a service like Content Remix !) Great storytelling typically follows a fairly basic structure. You’ll learn and improve along the way as you continue to practice your storytelling skills.

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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

Link At the time, my audience was mostly freelance writers, and many of them didn’t have email lists or lead magnets. Aside : Some writers write the body copy (the content that follows the hook) of the social media post before the hook. I present my idea (highlighted in blue). Instead, I talk a bit about AI.

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Structural Mastery: Why the Classics Endure

Jane Friedman

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Weve come across many authors who believe that plot points amount to paint-by-numbers storytellingor that only genre writers need to worry about structure.

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How to incorporate different elements of storytelling into content writing?

Credible Content

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

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How to Write a Marketing Script

ContentWriters

From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. The more authentic your audience persona feels to you and the other writers, the more naturally the conversation can flow. Identify their pain points.

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