Remove Promotion Remove Sales Remove Seminar
article thumbnail

What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

A landing page call-to-action may look like this: Book your seat today for our seminar. ” – Dan Kennedy, The Ultimate Sales Letter. It focuses on crafting compelling messages that generate measurable results, such as sales, leads, or inquiries.” ” “The Ultimate Sales Letter” by Dan S.

article thumbnail

Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Distribution and Sales Once the e-book is published, it becomes available for purchase or download through various online retailers, platforms, or author websites. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership. What is Personal Branding?

Promotion 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing with Print Materials

Susan Greene

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. For B2B marketing, printed materials can be effective sales tools. Sales Letters. One of the best ways to introduce your company to new customers is with sales letters.

Marketing 130
article thumbnail

People Round-Up, Mid-December 2022

Publishing Trends

Amy Solov joins as Manager of Gift Sales; Anna Shilova , as Product Manager for the Platform Development Team; and Adelynne Chang , as Contracts Associate. Josh Marwell , President of Sales at HarperCollins, is retiring. PROMOTIONS. Sarah Williams has been promoted to VP, Special Markets and Strategic Market Development.

article thumbnail

People Round-Up, Mid-November 2022

Publishing Trends

He has most recently worked as Sales and Marketing Director at Northwestern University Press. PROMOTIONS. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. Leslie Mechanic has been promoted to Art Director for Little Simon and Simon Spotlight.

article thumbnail

People Round Up, Mid-December, 2023

Publishing Trends

At Random House Children’s , Julie Black has been named senior VP of sales strategic planning at Penguin Random House. At the Morrow Group , Jennifer Hart and Benjamin Steinberg have been promoted to the role of deputy publisher, overseeing publishing strategy and operations. She was previously the publishing director at Vintage UK.

article thumbnail

Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process by which you generate this interest, and place people in your sales funnel. Lead generation is a key goal for most businesses because, without leads, there are no sales, and consequently, no revenue. What Is Lead Generation? A lead is a person who indicates an interest in your product or service.