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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Sales came in, but not at the level I had dreamed of.

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10 Social Media Tips for Restaurant Marketing

Neil Patel

If you own a restaurant and aren’t leveraging social media, you are missing out. Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. First, let’s talk about why social media is a crucial tool for restaurant marketing.

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How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns

Neil Patel

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. If you’re behind in your paid search and social ad spend, don’t worry. billion users.

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10 Link in Bio Services to Try For Social Media

Neil Patel

If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. That made it hard to drive social media users from Instagram to your website. What Does “Link in Bio” Mean?

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The Ultimate Guide to Social Media for E-Commerce

Neil Patel

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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Free Social Media For Authors…and When to Invest in Paid Social Media

Melanie Saxton

The beauty of platforms like Facebook, Twitter, Instagram, and LinkedIn is that they provide a means of free social media for authors. Paid Social Media Well, what if none of this comes naturally? Social media creation and administration isn’t for everyone. The YouTube video below can help.