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Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Knowing how to craft a romantic, awe-inspiring poem won’t mean much to someone who needs a straightforward yet sales-y product description. Meanwhile, sales copywriters often charge per hour or word.
These potent tools wield the power to evoke emotion, spur action, and forge a deeper connection with readers, making them indispensable in the arsenal of any writer. They are particularly useful in marketing and salescopy, where showcasing the value directly impacts the reader’s decision to take action.
We’re all bad writers. ” This blog post is inspired by the delightful book One True Sentence: Writers & Readers on Hemingway’s Art , a collection of 38 interviews examining some of Hemingway’s most interesting sentences. We often think of writers as being in charge of a story. But what is a true sentence?
It’s little wonder then why writers, bloggers, copywriters, students, and creatives from all fields use swipe files to fine-tune their writing skills and brainstorm fresh ideas. When these writers needed to create a new piece of content, swipe files gave them something to lean on. But what is a swipe file anyway?
I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write salescopy. Four months ago I found an even easier way to use The Empathy Map to get salescopy to practically write itself. Would that give you an advantage when writing content or salescopy? Here’s my prompt.
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