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Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Knowing how to craft a romantic, awe-inspiring poem won’t mean much to someone who needs a straightforward yet sales-y product description. Meanwhile, sales copywriters often charge per hour or word.
But adverbs rarely make your prose sound better. Whether you’re working on a novel, a school assignment, a piece of creative nonfiction, or even a salescopy , you want your verbs to pull their weight. It’s also a very effective technique in marketing and salescopy. Instead, your word choice could bog it down.
From the persuasive prose of a seasoned copywriter to the captivating narratives of a storyteller, trigger words help breathe life into written content, transforming passive readers into active participants. Flash Sale: Suggests a very short-term discount or offer. 30 action-oriented trigger words 1. 20 value-offering trigger words 1.
Let me show you 3 examples from Hemingway, and then we’ll draw conclusions and look at examples from salescopy … One true sentence by Hemingway. These same principles work in any type of writing … 5 true sentences from salescopy and elsewhere. But what is a true sentence? There’s no excess.
If you’re familiar with prose , you’ve probably heard it defined as “not poetry.” There are many types of prose; for example, prose fiction is writing that contains elements like character, setting, and theme. More broadly, prose is any writing that adheres to standard sentence and grammatical structure.
A swipe file is a collection of writing examples — email subject lines, landing pages, sales pages, banner ads, breathtaking blog or social media posts, headlines, etc. You can create a separate Gmail account (it’s free) and use it to save interesting newsletters, salescopy, email marketing emails, etc. Gmail Yep, Gmail.
I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write salescopy. Four months ago I found an even easier way to use The Empathy Map to get salescopy to practically write itself. Would that give you an advantage when writing content or salescopy? Here’s my prompt.
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