The Idea Logical Company

OCTOBER 26, 2021

What has happened since the pre-21st Century publishing world I — and so many of the executives now running things in our industry — grew up in is that book sales have shifted and fragmented. A second is that no publisher who didn’t invest in inventory and an organization could really compete.

Publishing 100

Publishing Publishing Publisher Warehousing 100

The Idea Logical Company

NOVEMBER 16, 2021

There are, at this moment, still five US commercial book publishers of mega-size. PRH is, approximately, as big as the other four combined (about $4 billion in sales) and HarperCollins is, approximately, as big as the three behind them combined (about $2 billion in sales). But most publishers didn’t see it that way.

Warehousing 100

Warehousing Retail Publishing Publishing 100

Publishing Trends

NOVEMBER 17, 2022

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. At Penguin Workshop , Celina Sun joins as Assistant Editor.

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Art Director Warehousing Editorial Recruitment 94

The Creative Penn

OCTOBER 20, 2023

If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. You can also listen to a recent episode with Thomas on Novel Marketing and Christian Publishing on The Creative Penn Podcast.

Marketing 98

Marketing Warehousing Sales Education 98

Backlinko

AUGUST 17, 2023

Not only will you find reports on e-commerce purchases, but you’ll also be able to review the user purchase journey as a whole, and how publisher ads and promotions helped secure the conversion. Attribution modeling Attribution modeling is the process of assigning credit to different touchpoints in sales paths.

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Landing Page Ads Engagement Warehousing 90

Jane Friedman

OCTOBER 28, 2024

Over at LitHub—the established water cooler for the literary/MFA publishing crowd—bookseller Drew Broussard wrote a piece last week, Have You Purchased a Weirdly Low-Quality Paperback Book Lately? Some publishers raise the price of paperbacks when moving to POD because it costs more per unit to print, even if the quality dips.

Warehousing 78

Warehousing Retail Publishing Publishing 78