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An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Because having a solid SEO strategy is great. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large. What Is an SEO Roadmap? But they don’t operate in a vacuum.
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. Okay, ready?
SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Sign up and I’ll email to let you know about my favorite piece of content we’ve published each week. Sign up and I’ll email to let you know about my favorite piece of content we’ve published each week.
SEO Writers : These professionals focus on optimizing content for search engines. How do you approach SEO in content creation? Are you looking to publish three blogs a month? Do you need keyword-specific SEO content? Blog Writers : They create engaging, informative articles to attract website traffic.
SEO Techniques Content authors also incorporate Search Engine Optimization (SEO) practices to make their content visible online. Tools like ChatGPT , writing bots, and automated SEO analyzers simplify repetitive tasks, letting authors focus on strategy and creativity. Here are a few categories.
How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. Ready to level up your SEO?
How can you work smarter and faster with SEO? Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. After running an SEO audit, it also suggests areas where you can improve your internal linking, which helps boost your rankings in search engines.
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These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?
This concept is known as “information gain” in SEO. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff. But then, a new article pops up discussing how AI is changing SEO. That feeling of envy mixed with respect? ” What does this mean?
If you want to generate more bookings or get more customers, you will need to do SEO. In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. To write … Read more ›
What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. To stay ahead, marketers must adapt their SEO content strategies.
How SEO Helps Your Business (and Why You Should Start Today) If you own a businesswhether it’s a small startup or a well-established brandyou might be wondering how SEO helps your business and if it’s worth the investment. Thats the power of SEO. Spoiler alert: It is. Running paid ads can get expensive fast.
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It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pageviews each … Read more ›
To thrive as a freelance writer in 2025, mastering SEO content writing is essential. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing? SEO-friendly content balances writing for humans and optimizing for search algorithms.
It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords. You do this by publishing content on the high-authority … Read more › But do these benefits come at the risk of a Google penalty?
It revealed valuable insights about content longevity, SEO, and how our readership has evolved. How to refresh content: Our process When we set about auditing The Content S trategist , we quickly realized we had a larger, more complex problem on our hands—one that wouldn’t be fixed with a quick SEO scan of our blog content.
We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks.
For example, our SEO strategy guide dominates the search results. We aim for every article we publish to meet or exceed Google’s helpful content standards. Use it before hitting publish to ensure your content meets Google’s quality standards. We follow these guidelines here at Backlinko. And ranks for more than 3.2K
Is SEO pagination on your technical SEO site audit checklist ? If you publish loads of content or have a specific type of site, like an e-commerce store, then perhaps it should be. As I’ll discuss in this article, pagination has immense advantages, such as the SEO boost it may give. What is Pagination SEO?
This means SEO is an essential marketing channel for real estate agents. Understanding the Importance of Backlinks on Search Engines First, you may not be familiar with the role backlinks play in SEO, especially if your focus has only been on real estate up to this point. Heres how it works. Natural placement.
Have you ever seen a search optimization strategy without a focus on SEO content? That’s because in today’s environment, an SEO strategy is absolutely critical to getting your audience’s attention. Part of the problem is an increasing awareness among your competitors about the effectiveness of SEO.
Virtually every industry has been impacted by the rise of AI, but few compare to the drastic changes its brought to the SEO space. According to new research, 86.07% of SEO professionals have already adapted AI into their SEO strategies, and its pretty easy to see why. AI overviews and SEO How are AI Overviews impacting SEO?
How much time does SEO copywriting take to improve search engine rankings. I was going through a Reddit thread about whether a person should invest in SEO if he is spending good money on advertising on Facebook and other social media networks. SEO copywriting is the backbone of search engine optimization.
Also, SEO is fiercely competitive across all industries , so there are bound to be umpteen other websites covering the same topics you do. The Content Marketing Platform comes with any Guru or Business-level subscription to Semrush, and it’s designed to make creating SEO-friendly content that ranks a breeze.
Cannibalized pages undermine your SEO efforts. We had two older articles on the same topic: the best free and paid SEO tools. The oldest article targeted “ SEO tools ” and featured an extensive (albeit overwhelming) list of options: The more recent article targeted “best free SEO tools.”
Does Using Other Pages Images on Your Website Hurt SEO? However, does using other pages images in your website hurt SEO? In fact, images affect three of the four pillars of SEO (technical SEO, content, and on-page SEO), impacting your online visibility, traffic, and engagement.
Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: Author: Eli Schwartz First published: 27 April 2021 Recommended by: Gus Pelogia, Philipp Götza, … Read more ›
Writing and publishing e-books for personal branding. What Is E-Book Writing and Publishing? E-book writing and publishing refers to the process of creating, formatting, and distributing electronic books, also known as e-books. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing.
Check the publisher: Are they a government agency or a professional institution? gov) websites Fact-checked news domains Industry-leading blogs and publishers For example, if youre writing an article about a specific medical condition, look for websites connected to research websites that include medical publications.
However, this is only the case if you publish the first draft an AI tool produces. Google wants to know that you actually have experience with the topics you publish content on, which is why experience is the first E in the E-E-A-T acronym. Should You Use AI for SEO Content?
Do you want to take your SEO to new heights in 2025? If the answer is yes, its time to start using SEO strategies with digital PR (public relations). In this digital PR guide for beginners, well teach you everything you need to know about the practice, including how you can use it to revolutionize your SEO so dont go anywhere!
Search engine optimization (SEO) is one of the keys to online success. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. Some people think SEO is an elusive “unicorn,” available only to the marketing elite. SEO is not a unicorn.
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Our recommendation for the best technical SEO audit tool is Screaming Frog SEO Spider because it offers several technical audit-specific features to monitor the health of your SEO strategy accurately. The issue with conducting a technical SEO site audit manually is it’s highly time-consuming and tedious.
But is Shopify good for SEO? Is Shopify Good for SEO In General? Yes, Shopify can be SEO-friendly, but success depends on how you optimize your store. What Are the SEO Issues With Shopify? Despite Shopifys popularity, some SEO professionals argue that it isnt a good platform for search engine optimization.
It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Publish High-Quality Localized Content Localized content is content thats tailored to a specific geographic audience by adapting language, cultural references, and regional preferences.
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This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Align your SEO strategy with audience research. Prioritize quality over quantity with SEO content. Display expertise.
This means you need to master the fundamentals of website structure for SEO to rank better AND enjoy a top-tier user experience. Website structure also impacts your technical SEO in a big way. Why technical SEO is incredibly important. It’s easy to get caught up in the frills of on-page SEO (i.e.,
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It requires an SEO-driven content strategy that accounts not just for your audience’s preferences, but their search behaviors. That’s where SEO content strategy tools come in. Instead, you need a healthy mix of tools, all playing their own distinct roles in driving your SEO content strategy.
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