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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Sales came in, but not at the level I had dreamed of. Was my book just lost in the sea of self-published novels? At first, I felt frustrated. Had I done something wrong?

Publisher 141
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What the ruling against the PRH-S&S merger means for the publishing business

The Idea Logical Company

That will not be good news to Hachette and HarperCollins, both of which opposed the PRH-S&S merger but probably hoped they could pursue S&S if the publisher remained independent. The five biggest publishers are probably at their high water mark for market share. Publishing new titles profitably has become exceedingly difficult.

Publisher 276
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Bindery Books: A Way to Restructure the Book Publishing Model

The Idea Logical Company

The case has been made here repeatedly over years that the business and operating model of book publishing as it has been throughout my 50+-year career is irretrievably broken. And the publishers no longer have any moat around the retailing marketplace protecting them.

Publisher 236
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Looking for a Content Writer: A Comprehensive Guide

Agency Content Writer

Copywriters : Craft copy that persuades and generates sales. Are you looking to publish three blogs a month? SEO Writers : These professionals focus on optimizing content for search engines. Technical Writers : They explain complex concepts in simple, digestible ways. Collaboration is critical to long-term success.

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Checking facts with players who are still in the game

The Idea Logical Company

My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. And that everything that was ever made available remains on sale through “normal channels” (which is “online”, not “in store”) forever.

Publisher 340
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I wrote and published a Kindle book in one weekend, with GPT-4.

Nick Ursborne

This time I asked GPT-4 to write me a 40-page Kindle book I could publish on Amazon. I put it all together… did some final edits… and then uploaded the text and cover art to Amazon’s Kindle Direct Publishing site, using a pen name, Nick Tapvana. The book was published on Sunday evening. Honestly, it’s incredibly good.

Publisher 209
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How to Budget for Your Book Launch

Jane Friedman

Most people who want to write a book are so caught up in the challenge of writing that they dont spend much time thinking about the many things they will likely have to spend money on as they move from idea to published book to promotions. In this article, I identify four main areas where you can spend money on your book.

Promotion 138