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How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling

Content Marketing Institute

The storytelling unseated Purdue’s previous No.1 Purdue University let a girl envision her future, and audiences followed along. 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

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How to Use Employee Spotlights to Grow Sales

Neil Patel

Just authentic brand storytelling that shares what makes your company stand out. Boost Your Recruitment Strategy. That tells possible recruits there is a great company culture , and you have nothing to hide. They also make for incredibly effective marketing collateral. How to Create an Employee Spotlight.

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ChatGPT Plugins: The Complete List

Kristi Hines

Resume Copilot – Refine your resume for Applicant Tracking Systems (ATS), customize it for specific jobs, and ensure it catches recruiters’ attention. SceneXplain – Enhance your storytelling by attaching images to your prompt with SceneXplain, exploring visual narratives beyond mere pixels.

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How to Avoid the Battle of Boring in Your Videos

Content Marketing Institute

Think Like a Filmmaker: Learn How Documentary Films and Their Storytelling Techniques Can be a Powerful and Captivating Way to Tell Your Brand Story. She shares some great techniques of documentary-style storytelling that marketers can use to tell their stories. Documentary Storytelling: 6 Examples From Brands That Nail It.

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18 Ultimate Copywriting Tips for Beginners

Article Writing

Become an expert storyteller , too. Vanessa Perplies, Brand Storyteller, Workiz. Recruit a Mentor. Ultimately, work toward focusing your efforts in one industry, such as healthcare, technology, retail, or finance. You’ll be more valuable to potential clients when you don’t need to learn how to write convincing copy that sells.

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.

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What’s Your Answer? 25 Questions from Content Marketing Experts

Content Marketing Institute

Shachar Orren , chief storytelling officer, Playbuzz. Your head of recruiting can use it to attract the right talent, your communication people can use it to communicate to investors, your head of training can use it to educate current employees. Handpicked Related Content: 3 Strategies to Stand Out from the Content Crowd.