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Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Retail clients have different needs. Knowing how to craft a romantic, awe-inspiring poem won’t mean much to someone who needs a straightforward yet sales-y product description. Just lay down the facts for consumers.
Yes, Apple is like the Rolls Royce of technology products with a retail store design that look more like a show room. Apple reduces that consumer confusion by simplifying their web and salescopy. An Apple retail store is designed for test driving products not grabbing boxes. The Apple retail store inspires purchases.
For example, Dan Kennedy wrote salescopy that generated over $10 million in sales over the years. For most retailers with optimized and high-functioning websites, SEO and email marketing are more beneficial than a Facebook page. That’s not always true for other retailers. Copywriters know how to sell benefits.
Writing for businesses is much different than writing for individual consumers: Business sales material is often stuffy and boring. Unlike retail consumers who may have different reasons for buying something, the motivations for business customers often boil down to saving or making more money.
It’s a physical product, and you, as the retailer, have to arrange for shipment and other logistics. Your landing page, contact us page , promotional banners, salescopy and PPC ad campaigns will generate quality leads and customers to your business when your call-to-action button is clicked. Conclusion.
Technology is becoming a cornerstone of every field today streaming from medicine, manufacturing, and retail to digital marketing. Generally, AI tools and systems are incredible sources of data and new customer insights that can help copywriters create optimized salescopies.
This lush, inspiring, practical guide normally retails for $19.99 but for a limited time, you can secure a copy for just $14.99. I think this points to a couple of common misconceptions about writing salescopy: The first is that a call to action is the appropriate form of link text in salescopy.
It usually would retail for $414. We’re writing salescopy, setting up sales pages, setting up our own products. Very impulse buy. Day 2 is actually a more expensive one, and what we’ve done with Day 2 is we’ve put a cause together with six eBooks so it’s really quite a big bundle.
That fascination is one of the reasons why I’m now so interested in sales and marketing. Good salescopy can make people happy, sad, worried, frustrated… anything you want. Ultimately, good salescopy is all about convincing some complete stranger’s brain that whatever you’re selling is a great idea.
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