Content Marketing Institute

DECEMBER 5, 2017

Zappos Insights: Online shoe retailer creates educational spin-off. Although it might be considered more employer branding than content marketing , the educational component contributes to the brand’s storytelling. Apple always had its Genius Bar in retail locations, but recently it expanded its educational sessions.

Education 111

Education Brand Banking Retail 111

Kristi Hines

JUNE 1, 2023

BuyWisely – Compare prices and discover the latest deals from numerous online retailers in Australia. SceneXplain – Enhance your storytelling by attaching images to your prompt with SceneXplain, exploring visual narratives beyond mere pixels. C3 Glide – Acquire real-time aviation data for pilots.

Transportation 264

Transportation Utilities Portfolio Finance 264

Neil Patel

FEBRUARY 17, 2021

While we can’t literally reach out and grab products from our screens, there are ways retailers use this principle to drive sales. Build Trust Through Storytelling. Psychology tells us that incorporating storytelling into your sales strategy can help build trust on a deeper level beyond selling them on the benefits alone.

Sales 142

Sales Landing Page Storytelling Government 142

Content Marketing Institute

NOVEMBER 23, 2018

I now realize that my experiences with these toy lines were my first experiences with content as a retail marketing strategy. HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience. HANDPICKED RELATED CONTENT: Brands Often Overlook This Superhero of Storytelling. @jkkalinowski Click To Tweet. Excelsior

Content Marketing 97

Content Marketing Brand Retail Marketing 97

Jane Friedman

AUGUST 29, 2023

Photo by Steve Johnson on Unsplash Today’s post is excerpted from Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published by Estelle Erasmus. Writing an opinion piece (or op-ed) about a topic in the news or in the zeitgeist is one way to get the attention of editors, even if you are not an experienced writer.

Editorial 135

Editorial Persuasion Government Retail 135

Content Marketing Institute

APRIL 13, 2018

It’s been popular in the fashion industry, as retailers show a clothing item within the context of an outfit, a certain look, or a striking combination. For example, charity: water uses storytelling to describe the communities benefiting from its clean water initiatives around the world. shane_barker Click To Tweet.

Engagement 112

Engagement Content Food Retail 112

Content Marketing Institute

NOVEMBER 28, 2018

These seven retail brands have committed, consistent, and differentiated content programs. HANDPICKED RELATED CONTENT: How Content Can Ring Up a Better Retail Experience. Home Depot’s channel has about 195,000 subscribers, while Menards has 65,000, and even the biggest retail giant, Walmart, only has 348,000. Conclusion.

Content Marketing 101

Content Marketing Brand Retail Marketing 101

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. For example, while consumer product goods and other retail marketers have a consistent, primary boom time (i.e., joderama Click To Tweet. Make adventure more manageable.

Hospitality 109

Hospitality Storytelling Content Content Marketing 109

Contently

FEBRUARY 28, 2023

They found the following brand awareness lift based on industry: Retailers: 79% B2B: 77% Consumer goods: 63% Pharmaceuticals: 37% Automotive: 30% Telecommunications: 26% Insurance: 24% What makes a good podcast? The topic, storytelling, and quality of research or interviews should all be well thought out.

Content Marketing 120

Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Neil Patel

OCTOBER 11, 2021

Service-based businesses have just as much to offer during the holidays as product retailers. Consider partnering with local retail stores to put your company in the spotlight this holiday season. The best influencers are storytellers. Firstly, not everyone wants a product for Christmas. Offer a New Seasonal Service.

Promotion 118

Promotion Retail Social Media Advertising 118

Content Marketing Institute

OCTOBER 23, 2018

For example, Marketing Week recently offered a glimpse of how retailers like Caspar and Nike are delivering on shoppers’ heightened expectations for customized service by launching pop-up stores and augmented reality features that merge the benefits of their online and offline shopping environments. Click To Tweet.

Retail 111

Retail Concept Persuasion Construction 111

Content Marketing Institute

JANUARY 31, 2018

Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. The McKinsey Podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Neil Patel

NOVEMBER 26, 2020

A huge part of luxury marketing revolves around storytelling. This is a strategy my team at NP Digital adopted for a prominent jewelry retailer that wanted to increase online sales. The kind of consumer that clicks on those ads won’t match your buyer persona. Here’s how to add negative keywords to your ads.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

OCTOBER 13, 2020

Major categories include food establishments, attractions, professional services, personal services, entertainment, retailers, transportation, and more. Research by Valasys Media suggests visual storytelling may benefit B2B marketers because: It simplifies content for the users. Create content answering the questions they commonly ask.

SEO 141

SEO Search Engine Optimization Transportation Keywords 141

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Together, they have written the first practical book about storytelling that offers step-by-step guidance that simplifies a complex process and topic.

Content Marketing 104

Content Marketing Storytelling Marketing Content 104

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” This approach also affects how JLL Americas employees look at the work that’s being done and the shift from traditional case studies and statistics toward storytelling.

Content Marketing 82

Content Marketing Art Director Creative Director Marketing 82

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.

Brand 111

Brand Content Storytelling Editorial Team 111

Copywriter Collective

FEBRUARY 20, 2025

Storytelling After years of just telling people what to do it has become apparent to me that education and soulless content as I knew it was not enough to change minds. It was time to add stories to the telling.Inspiration was required to be empowered through storytelling. This will aim to drive real foot traffic to retail stores.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

Article Writing

OCTOBER 29, 2022

Ultimately, work toward focusing your efforts in one industry, such as healthcare, technology, retail, or finance. Become an expert storyteller , too. Vanessa Perplies, Brand Storyteller, Workiz. You’ll be more valuable to potential clients when you don’t need to learn how to write convincing copy that sells.

Copywriter 131

Copywriter Copywriting Copy Proofreader 131

The Creative Penn

NOVEMBER 27, 2023

Today's show is sponsored by Ingram Spark, which I use to print and distribute my print-on-demand books to 40,000 retailers including independent bookstores, schools and universities, libraries, and more. Writing's been an instinct for me since the youngest age, where I've just loved storytelling, mainly through fanfiction.

Retail 98

Retail Publisher Publishing Publishing 98

Content Marketing Institute

DECEMBER 19, 2018

Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered.

Content Marketing 103

Content Marketing Marketing Government Food 103

Content Marketing Institute

JULY 6, 2018

Paolo’s team’s job was to mine for women’s stories – and women storytellers – to bring more balance to the content showing up in outdoor media. “It At the same time, the team understands what it means to work for a retail brand. “We Click To Tweet. Sometimes we’re part of the story itself.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Neil Patel

MARCH 27, 2023

Messaging and storytelling are also important. Mailchimp : A Comprehensive Walkthrough Why it works : Nearly a quarter of small retail businesses that don’t have a website say they don’t know where to start. Top Priorities for Product Pages When you’re browsing online, do you notice the typical product page formula from site to site?

Content 102

Content Keywords Brand Awareness Retail 102

Content Hacker

FEBRUARY 22, 2023

They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. Those working in tech companies tend to earn higher salaries than those working in other industries such as retail or finance. Overall, product content strategists are storytellers. Education level.

Portfolio 92

Portfolio Content Education Storytelling 92

BKA Content

JANUARY 3, 2024

Local search helps small business owners in countless industries: Restaurants and coffee shops Doctors and dentists Retailers and sales businesses Construction companies, electricians and plumbers Automotive repair businesses When your content focuses on clients in your city or region, you’re more likely to reach people who are ready to buy.

Content Marketing 97

Content Marketing Manufacturing Marketing Content 97

Content Marketing Institute

APRIL 3, 2018

For example, let’s say our business is in retail banking. But, hopefully, this framework can help you open up your storytelling options much broader than just solving the buying process with your content. Or, we may decide to solve a huge job for a niche audience.

Content Marketing 111

Content Marketing Marketing Content Audience 111

Content Marketing Institute

APRIL 4, 2018

Among the most interesting examples I’ve read of late is a case study published by Tableau (the data visualization software company) about its work with outdoor retailer REI. You can read the full case here.) Managers across REI visualize owned data – online and in-store transactions, operations information, buyer demographics, etc. –

Marketing 111

Marketing Content Marketing Persuasion Retail 111

Moz

JUNE 8, 2020

See if your need is mentioned in Google’s Rising Retail Categories. Google’s brand new Rising Retail Categories tool doesn’t specifically mention my dried bean example, but it’s another interesting vehicle for watching demand trends. Industry fora (agricultural, manufacturing, retail, etc.)

Manufacturing 72

Manufacturing Food Marketing Retail 72

Ann Handley

FEBRUARY 9, 2023

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Example : In a direct response email selling winter cocktails, online liquor retailer Drizly writes : “These drinks are so winter-ready, they might as well have chains on their tires.

Hospitality 66

Hospitality Healthcare Writing Retail 66

Publishing Trends

AUGUST 1, 2023

The new partnership offers book publishers and authors the opportunity to expand their reach to a global audience of listeners by distributing their ebooks and audiobooks on various retail and streaming sites such as Audible, Spotify, Apple, Nextory, Storytel, Bookbeat, and numerous others.

Agency 75

Agency Editorial Editorial Team Copy Editor 75

Copywriter Collective

MARCH 5, 2024

The Power of Storytelling A classic example is a fashion retailer that used storytelling in their content to share the journey behind their products. SEO: Elevating Your Content’s Reach Consider the case of a tech startup that optimized its blog content for specific industry-related keywords.

Digital Marketing 52

Digital Marketing Storytelling Marketing Retail 52

Neil Patel

JUNE 7, 2021

The potential for emotional storytelling alone makes Father’s Day particularly exciting to plan for. Home Depot is easily the largest home improvement retailer in the U.S., From an e-commerce seller’s perspective, sales like these can be a powerful tool when leveraged correctly. Of course, this brings up some important questions.

Sales 102

Sales Marketing Landing Page Social Media 102

Neil Patel

APRIL 22, 2021

It’s a physical product, and you, as the retailer, have to arrange for shipment and other logistics. If I come to your online digital camera store and purchase a camera, I’m not going to expect the product to appear in my hands immediately after pressing the action button.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Publishing Trends

APRIL 8, 2024

At Storytel , board chair Hans-Holger Albrecht will not run for reelection at the company’s annual meeting in May. She was previously independent retail marketing manager at Simon & Schuster. She has been an independent publicist since 2011 and was previously deputy director of publicity at Scribner.

Art Director 81

Art Director Editorial Agency Creative Director 81

Smart Blogger

JANUARY 24, 2024

Here are some engaging online course ideas that cater to budding entrepreneurs and marketing professionals: Entrepreneurship 101 Social Media Marketing Strategies Content Marketing and SEO Email Marketing Mastery E-commerce Business Management Business Analytics and Data Interpretation Digital Advertising Essentials Brand Building and Management Effective (..)

Social Media 76

Social Media Construction Creativity Banking 76

Credible Content

MAY 28, 2023

Distribution and Sales Once the e-book is published, it becomes available for purchase or download through various online retailers, platforms, or author websites. They understand the art of storytelling and know how to captivate readers from start to finish. E-books can be sold individually or as part of subscription services.

Promotion 130

Promotion Publisher Publishing Publishing 130

iWriter

SEPTEMBER 10, 2024

In the bustling digital marketplace, where every click counts and competition is just a heartbeat away, one question looms large for online retailers: Do you need an e-commerce blog? Don’t forget the importance of storytelling. A well-crafted blog can draw customers in, spark interest, and build lasting relationships.

Blog 52

Blog Blogging Search Engine Optimization Brand Awareness 52