The Idea Logical Company

MAY 8, 2024

And that everything that was ever made available remains on sale through “normal channels” (which is “online”, not “in store”) forever. It doesn’t take a math genius to reckon that a pretty stable total book purchasing and readership constituency will result in dramatic reductions in sales per title.

Publishing 340

Publishing Publisher Publishing Copy 340

Content Marketing Institute

OCTOBER 30, 2024

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

Sales 113

Sales Content IT 113

Enchanting Marketing

NOVEMBER 26, 2024

You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel. I find it hard, too, but I keep reminding myself that my students are my best sales people. And what if they became storytellers instead? Would that be possible?

Storytelling 258

Storytelling Marketing Script Social Media 258

The Idea Logical Company

JANUARY 4, 2023

Only serious publishers with sales forces, warehouses, inventory, and relationships with retailers could compete for sales. Now bookstores account for as little as 20 percent of the sales. Most sales are made through online promotion and availability that give incumbent publishers no particular edge.

Publisher 299

Publisher Publishing Publishing Hospitality 299

The Idea Logical Company

NOVEMBER 1, 2022

But publishers can increasingly milk sales out of the long tail of backlist, thanks to the new digital marketing world we live in. They can pay “by the drink” So Ingram’s steady growth in title count and sales volume can continue. The only way to expand a publishing house is to have a larger number of active titles.

Publisher 276

Publisher Publishing Publishing Digital Marketing 276

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. You Write Content in All Areas of the Sales Funnel Any business that wants to generate revenue needs a strong sales funnel. And, if they are online, they’ll need a content sales funnel with ToFu, MoFu, and BoFu content.

Content Writer 237

Content Writer Writer Content Writing 237

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Another sale. Often, sales copy remains superficial. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. One paragraph, two paragraphs, three paragraphs, and onwards. Eagerly, she clicks the Buy button.

Persuasion 226

Persuasion Sales Copy Script Transportation 226

The Idea Logical Company

OCTOBER 4, 2023

Various online resources, starting with Amazon but also through an increasingly long tail of web sites sourcing primarily through Ingram (who will ship direct to the website’s customer, requiring no “handling” by the creator of the sale), now sell the vast majority of the print books (and, of course, ALL the ebooks.)

Publisher 340

Publisher Publishing Publishing Electronics 340

Agency Content Writer

DECEMBER 2, 2024

Copywriters : Craft copy that persuades and generates sales. SEO Writers : These professionals focus on optimizing content for search engines. Technical Writers : They explain complex concepts in simple, digestible ways. Social Media Writers : Focus on content tailored to platforms like Instagram, Twitter, and LinkedIn.

Content Writer 246

Content Writer Writer Portfolio Content 246

Enchanting Marketing

FEBRUARY 14, 2023

For a sales page, it’s relatively straightforward. You’ve developed your product to meet their needs, so everything that distracts them from buying doesn’t belong on your sales page. To keep your writing focused, determine its purpose: Write for one reader and know what you want them to do. You want your favorite customer to click Buy.

Writing 283

Writing Sales Communication Engineering 283

The Idea Logical Company

AUGUST 2, 2023

The good news for longtime publishers is that their entire backlist — not just those titles they keep alive in the stores — now contributes to sales and profits. No surprise that Ingram is a key provider of services to support those efforts, including sales and distribution to the book trade. Authors get half.

Publisher 236

Publisher Publishing Publishing Retail 236

Enchanting Marketing

FEBRUARY 13, 2024

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. So, if you want to learn from the best, don’t just study sales copy. Let me share 3 key lessons and then, at the end, I’ll also show you how to apply these lessons to sales copy, too.

Sales Copy 223

Sales Copy Writing Copywriter Copywriting 223

Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? You read how fantastic a product is.

Sales Copy 182

Sales Copy Storytelling Copywriter Copywriting 182

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And, as every experienced copywriter knows, appealing to a reader’s emotions is the most reliable way to close a sale. Client companies are already seeing it… and they don’t like it. The result?

Writer 245

Writer Copywriter Copywriting Sales Copy 245

Nick Ursborne

NOVEMBER 30, 2023

Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page. If that’s what you see, rephrase the sales pitch in a more sensitive and respectful way.

Copy 217

Copy Ads Copywriter Copywriting 217

Enchanting Marketing

NOVEMBER 29, 2022

Let me show you 3 examples from Hemingway, and then we’ll draw conclusions and look at examples from sales copy … One true sentence by Hemingway. These same principles work in any type of writing … 5 true sentences from sales copy and elsewhere. But what is a true sentence? There’s no excess.

Writing 274

Writing Sales Copy Hospitality Prose 274

Enchanting Marketing

AUGUST 29, 2023

And: Anyway, a couple paragraphs back I wrote: “and if you can find a way to use it, you can dramatically increase your sales volume.” The words “dramatically increase your sales volume” do not even begin to conjure up the visual imagery of “a bushel of money.” ” Isn’t that a lot more powerful? You’re not alone.

Writing 290

Writing Persuasion Text Copywriter 290

Nick Ursborne

SEPTEMBER 2, 2023

Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. For decades copywriters have been using emotions to increase sales. Almost every purchase we make is driven by emotion. At its most basic level, we buy something because it makes us feel good. They know it works.

Writing 245

Writing Copywriter Copywriting Persuasion 245

The Idea Logical Company

JUNE 5, 2023

Quite aside from the sales lost to ebooks and audiobooks (and they aren’t insubstantial), bookstores have a nearly insuperable challenge creating a compelling reason to use them. It is not Borders’ fault that they disappeared. There will always be bookstores, but they’ll be increasingly rare and idiosyncratic.

Retail 317

Retail Publisher Publishing Publishing 317

Kristi Hines

AUGUST 2, 2023

Freelance Writing Services Utilize the Copywriter plugin to provide sales copywriting services. By sending a URL, get tailored copywriting suggestions for any page, helping businesses drive their sales and improve conversion rates. Use the ChatSpot plugin to offer a marketing/sales data service.

Utilities 246

Utilities Transportation Medical Content Creation 246

Nick Ursborne

SEPTEMBER 10, 2023

Ask any experienced copywriter and she’ll tell you that emotion is the principal driver of sales copy. And writing with a high level of emotional intelligence achieves more than just closing more sales in the short term. The facts are fine, but its emotion that makes people reach for their credit cards.

Copywriter 222

Copywriter Copywriting Sales Copy Copy 222

Nick Ursborne

DECEMBER 26, 2023

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. The question now is how we can be part of the future of writing online. Our role is to contribute the deep emotional layers of what it means to be human. In fact, emotion is the primary driver of all our purchase decisions.

Copywriter 254

Copywriter Copywriting Writing Sales Copy 254

Nick Ursborne

MARCH 19, 2023

If you write sales pages, focus your content on the strategies and tactics of writing great sales pages. The key it to develop content that is specifically targeted to your prospects’ urgent needs. For instance, if you specialize in search engine copywriting, focus your content on the tips and tricks of SEO.

Audience 202

Audience Copywriter Copywriting Freelance 202

Enchanting Marketing

NOVEMBER 14, 2023

So, concrete language improves customer satisfaction and increases sales. Further reading: 172+ Power Words That’ll Drive Engagement and Boost Sales >> 5. In sales copy, we don’t let readers wait long to find out the answers on questions. Each of the above 3 paragraphs ends on an emotional note. People are eager to learn.

Writing 206

Writing Sales Copy Text Copy 206

Nick Ursborne

JANUARY 10, 2024

I can see building an ad, email or sales page based on that idea. Based on this, I can at least make a start on my copy… focusing on “convenience, ease of use, and the variety of coffee options available”. Another line that caught my eye was, “when trying different flavors without having to buy in large quantities”. Interesting insight.

Copywriter 221

Copywriter Copywriting Copy Ads 221

Enchanting Marketing

JULY 30, 2024

over how a single, sweary, typo-infested LinkedIn post slopped together in 20 minutes sparked a flurry of online engagement and $90K in sales. But she didn’t hate the post, she loved it because it was authentic, written from the heart and it resonated strongly. So, who’s the judge of your content?

Writing 274

Writing Writer Publishing Publisher 274

Jane Friedman

MAY 9, 2024

Marketing is not just sales. The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? What to do instead: Limit sales-oriented messages. And you should!

Marketing 135

Marketing Social Media Entertainment Sales 135

Enchanting Marketing

JULY 16, 2024

He shares that some 50% of the interstate sales of enslaved people broke up nuclear families. I thought history was about heroes and villains, not about ordinary people like me. Smith understands that history is about real people. Facts engage our brains. Stories speak to our souls.

Persuasion 196

Persuasion Concept Education Social Media 196

Nick Ursborne

FEBRUARY 14, 2024

Emotional language holds our attention and closes the sale. The best copy, even back in the days of print, has always been copy that touches our emotions. Emotional hooks grab our attention. Emotional stories engage us at a profound level. To make this kind of approach work for you, it’s necessary to go all in on Emotional Intelligence.

Copywriter 207

Copywriter Copywriting Freelance Copy 207

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.

Copywriter 235

Copywriter Copywriting Writing Landing Page 235

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4. It even came up with our copywriter’s name… Emma. All I did was provide the prompt.

Ads 218

Ads Ad Copy Storytelling Copywriter 218

Nick Ursborne

OCTOBER 13, 2023

And greater trust translates to increased sales. You can’t do that with “just the facts”, or by being dry and objective in your writing. Emotional writing builds deeper connections, and trust. Writing with emotion is essential in a world of AI writing tools. Tools like ChatGPT have “been to school”.

Writing 215

Writing Copywriter Copywriting Sales 215

Melanie Saxton

MAY 19, 2024

Creative copywriting, technical copywriting, sales copywriting, content copywriting, and digital copyrighting — all matter in the battle for consumer attention and sales. Words that Work as Hard as You Do I tailor my writing to your organization and initiatives.

Recruitment 130

Recruitment Architecture Copywriter Copywriting 130

Jane Friedman

SEPTEMBER 17, 2024

There are lots of editors out there, and I had a solid reputation and good sales numbers. Most authors are thrilled simply to see their books in print, garnering respectable sales and a developing fan base. Most authors are thrilled simply to see their books in print, garnering respectable sales and a developing fan base.

Publisher 140

Publisher Publishing Publishing Editorial 140

Jane Friedman

DECEMBER 5, 2023

What we soon discovered is that DePaulo’s sales record was making her a pariah—namely, the poor performance of the very book she’d been convinced to write by the agent who didn’t want her any longer. One said it was the best proposal he had seen in a long time, but he just couldn’t take a chance because of the sales of DePaulo’s last book.

Marketing 142

Marketing Publishing Publisher Publishing 142

Jane Friedman

APRIL 5, 2023

When it comes to marketing and driving book sales, there are really only four pillars that truly matter: Book product page Traffic Audience building Profit Book product page Something I say to authors a lot is: Your book sells your book. You may be lucky and get a few sales, maybe even a few hundred sales right off the bat.

Marketing 140

Marketing Advertising Promotion Sales 140

Nick Ursborne

JULY 15, 2024

For example, he might be looking for a “big idea” for a long-form sales letter he’s writing. He doesn’t use AI to write – which he prefers to do on his own – but he does use it to help brainstorm ideas. I don’t know his exact process, but he has told me he finds AI useful to help with ideation.

Freelance Copywriting 209

Freelance Copywriting Copywriter Copywriting Freelance 209