David Meerman Scott

SEPTEMBER 9, 2024

When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.

Sales 104

Sales Brand Marketing 104

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Potentially leading to boosted sales. Take goPure, for example.

Sales 106

Sales Marketing Search Engine Optimization Social Media 106

The Idea Logical Company

MAY 8, 2024

And that everything that was ever made available remains on sale through “normal channels” (which is “online”, not “in store”) forever. It doesn’t take a math genius to reckon that a pretty stable total book purchasing and readership constituency will result in dramatic reductions in sales per title.

Publisher 340

Publisher Publishing Publishing Copy 340

Jane Friedman

MARCH 19, 2025

The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Sales came in, but not at the level I had dreamed of. That one small event sparked conversations, led to new reviews, and even brought in sales for my other books.

Publisher 136

Publisher Publishing Publishing Marketing 136

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Reminder: 3-5% conversion rate on a sales page is normal. is evolving faster than ever. and converted at 8.8%.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Content Marketing Institute

OCTOBER 30, 2024

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

Sales 122

Sales Content IT 122

Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. Look for patterns in engagement and sales attribution. Together, they drive consistent sales. Meaning: theyre seeing enough sales to continue the campaign. Every dollar should drive immediate sales (paid) or build long-term assets (organic).

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Jane Friedman

MARCH 19, 2025

BookTok, Bibles, and bibliotherapy drove a 1 percent increase in book sales last year and may help sales in 2025. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

Sales 59

Sales Publisher Publishing Publishing 59

Backlinko

JULY 30, 2024

Why You Should Target Informational Keywords Even though informational keywords don’t always lead to immediate sales, they can help you nurture leads in the early stages of their buying journeys. Why Transactional Keywords Are Valuable Transactional keywords indicate users at the bottom of the sales funnel with the highest intent to buy.

Keywords 105

Keywords Sales SEO Digital Marketing 105

Freelance Magic

NOVEMBER 6, 2024

trillion USD in sales in 2021. Because they bring qualified leads that result in direct sales, they are high revenue-generating assets for a company. Sales and Landing Pages You might’ve noticed a pattern by now—the content types that bring in direct revenue are the most profitable freelance writing niches.

Freelance 130

Freelance Finance Writing Medical 130

Ahrefs

DECEMBER 31, 2024

Given that the sites monthly traffic peaked at just ~23K (according to Ahrefs), thats impressive! Curious how he did it (and how the rest of us mere mortals might be able to replicate his success), I sat down with Ash … Read more ›

Sales 111

Sales IT SEO Marketing 111

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website. These special projects matter by giving a compelling voice to your marketing and sales efforts.

Copywriting 130

Copywriting Copywriter Persuasion Script 130

The Idea Logical Company

JANUARY 4, 2023

Only serious publishers with sales forces, warehouses, inventory, and relationships with retailers could compete for sales. Now bookstores account for as little as 20 percent of the sales. Most sales are made through online promotion and availability that give incumbent publishers no particular edge.

Publishing 299

Publishing Publisher Publishing Hospitality 299

The Idea Logical Company

NOVEMBER 1, 2022

But publishers can increasingly milk sales out of the long tail of backlist, thanks to the new digital marketing world we live in. They can pay “by the drink” So Ingram’s steady growth in title count and sales volume can continue. The only way to expand a publishing house is to have a larger number of active titles.

Publishing 276

Publishing Publisher Publishing Digital Marketing 276

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Copy.ai: Best for Creating Marketing and Sales Content G2 Review 4.7 Marketing and Sales Copy.ai Chat-Based Research Copy.ai

Content Creation 94

Content Creation Copy Text Creativity 94

Ashleyn Writes

JANUARY 10, 2025

While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), or == Heres how I use it: After a sale, we send an email (typically the second in our fulfillment sequence) asking customers what tipped them over the edge. Summarize findings and provide insights to improve marketing messages.

Copywriting 130

Copywriting Copywriter Script Landing Page 130

The Idea Logical Company

OCTOBER 4, 2023

Various online resources, starting with Amazon but also through an increasingly long tail of web sites sourcing primarily through Ingram (who will ship direct to the website’s customer, requiring no “handling” by the creator of the sale), now sell the vast majority of the print books (and, of course, ALL the ebooks.)

Publisher 340

Publisher Publishing Publishing Electronics 340

Grammarly

DECEMBER 9, 2024

To get started, find three to five job postings for your target role, whether its a digital marketing manager, customer service representative, VP of sales and marketing, or any other position. Choose postings from different companies to get a more comprehensive view of industry expectations.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Another sale. Often, sales copy remains superficial. Whitman suggests that the strongest, most persuasive sales copy appeals to at least one of the 8 life forces. One paragraph, two paragraphs, three paragraphs, and onwards. Eagerly, she clicks the Buy button.

Persuasion 217

Persuasion Sales Copy Script Transportation 217

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. You Write Content in All Areas of the Sales Funnel Any business that wants to generate revenue needs a strong sales funnel. And, if they are online, they’ll need a content sales funnel with ToFu, MoFu, and BoFu content.

Content Writer 239

Content Writer Writer Content Writing 239

Buffer

JULY 23, 2024

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.   We’ve since published a new press release about once a month and have continued to see the impact on website traffic, sales, general brand visibility, and consumer trust.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Grammarly

NOVEMBER 21, 2024

Cover letter example Dear AcmeCo, As a skilled sales representative in the tech and electronics industry, I am excited to apply for the sales associate role listed on LinkedIn. I was their youngest employee to be promoted to Senior Sales Representative in just under two years.

Electronics 106

Electronics Sales Management Communication 106

Grammarly

OCTOBER 30, 2024

Work smarter with Grammarly Learn about what Grammarly can do for your business Contact Sales The ROI of content marketing Content marketing ROI measures the profit from content relative to its cost. AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

The Idea Logical Company

AUGUST 2, 2023

The good news for longtime publishers is that their entire backlist — not just those titles they keep alive in the stores — now contributes to sales and profits. No surprise that Ingram is a key provider of services to support those efforts, including sales and distribution to the book trade. Authors get half.

Publishing 236

Publishing Publisher Publishing Retail 236

Enchanting Marketing

FEBRUARY 14, 2023

For a sales page, it’s relatively straightforward. You’ve developed your product to meet their needs, so everything that distracts them from buying doesn’t belong on your sales page. To keep your writing focused, determine its purpose: Write for one reader and know what you want them to do. You want your favorite customer to click Buy.

Writing 274

Writing Sales Communication Engineering 274

Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? You read how fantastic a product is.

Sales Copy 182

Sales Copy Storytelling Copywriter Copywriting 182

Enchanting Marketing

MARCH 11, 2025

Plus, I can do a few more sales-y posts. So, I hope to spend less time on creating for LinkedIn this year and gain a little more traction. I also want to review my snackable course and see whether I can create a more attractive offer for LinkedIn users. Mostly, I’m glad I persisted after the rocky start. A valuable friend.

Post 130

Post Content Creation Storytelling Creativity 130

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And, as every experienced copywriter knows, appealing to a reader’s emotions is the most reliable way to close a sale. Client companies are already seeing it… and they don’t like it. The result?

Writer 244

Writer Copywriter Copywriting Sales Copy 244

Elna Cain

MARCH 8, 2025

Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. This lead me to write for Blogging Wizard and eventually Smart Blogger and proved to be a high-paying niche.

Writer 130

Writer Portfolio Post Freelance 130

Nick Ursborne

NOVEMBER 30, 2023

Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page. If that’s what you see, rephrase the sales pitch in a more sensitive and respectful way.

Copy 217

Copy Ads Copywriter Copywriting 217

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Copywriting One of the most lucrative forms of freelance writing is copywriting. But master these skills, and you could easily command rates of £50-£150+ per hour.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Enchanting Marketing

AUGUST 29, 2023

And: Anyway, a couple paragraphs back I wrote: “and if you can find a way to use it, you can dramatically increase your sales volume.” The words “dramatically increase your sales volume” do not even begin to conjure up the visual imagery of “a bushel of money.” ” Isn’t that a lot more powerful? You’re not alone.

Writing 289

Writing Persuasion Text Copywriter 289

Backlinko

NOVEMBER 4, 2024

Purchased by content marketing community Superpath in 2023, this niche platform flies under the radar but packs a punch for marketing, sales, and tech professionals. If you need a team account, contact their sales team for a custom quote. Say hello to Help A B2B Writer (HaB2BW). Is Help A B2B Writer Right for You?

Writer 105

Writer SEO Agency Keywords 105

Enchanting Marketing

NOVEMBER 29, 2022

Let me show you 3 examples from Hemingway, and then we’ll draw conclusions and look at examples from sales copy … One true sentence by Hemingway. These same principles work in any type of writing … 5 true sentences from sales copy and elsewhere. But what is a true sentence? There’s no excess.

Writing 267

Writing Sales Copy Prose Hospitality 267

Nick Ursborne

SEPTEMBER 2, 2023

Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. For decades copywriters have been using emotions to increase sales. Almost every purchase we make is driven by emotion. At its most basic level, we buy something because it makes us feel good. They know it works.

Writing 244

Writing Copywriter Copywriting Persuasion 244

The Idea Logical Company

JUNE 5, 2023

Quite aside from the sales lost to ebooks and audiobooks (and they aren’t insubstantial), bookstores have a nearly insuperable challenge creating a compelling reason to use them. It is not Borders’ fault that they disappeared. There will always be bookstores, but they’ll be increasingly rare and idiosyncratic.

Retail 317

Retail Publisher Publishing Publishing 317

Enchanting Marketing

FEBRUARY 13, 2024

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. So, if you want to learn from the best, don’t just study sales copy. Let me share 3 key lessons and then, at the end, I’ll also show you how to apply these lessons to sales copy, too.

Sales Copy 223

Sales Copy Writing Copywriting Copywriter 223