Enchanting Marketing
MAY 20, 2024
It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? Best-in-class.
Nick Ursborne
JANUARY 15, 2024
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4.
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Ann Handley
NOVEMBER 18, 2023
Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Anyway: writing.
Ashleyn Writes
SEPTEMBER 27, 2021
When you can turn the most casual website, visitor or reader, into a customer —you know your website copy is doing something right. So how do we make sure that those casual website visitors, customers, are actually swept off their feet with your sales copy? I’ve got my P-A-R-I-S sales copy framework.
Credible Content
MAY 30, 2023
Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Whether you’re writing a blog post, social media caption, or sales copy, adapt your writing to align with the specific goal.
Content Writing
DECEMBER 20, 2022
Copywriting is not about storytelling or presenting descriptions in any form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. As mentioned, content writing is all about storytelling, so it requires detailed writing. Case Studies. Social Media Posts.
Nick Ursborne
MARCH 12, 2021
It doesn’t matter whether you’re writing sales copy or web content, stories can be your best friend. For example, I hope the story about my wife in tears outside the corner store felt true… because it is true. I asked her permission to use it in this post. Telling stories can be a digital marketing superpower.
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