article thumbnail

6 Key Copywriting Best Practices & Trends for 2025 (& Beyond)

Ashleyn Writes

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Heres how you can make your copy eyeball-friendly: Break up your text : Whack that return key often. Use bullet brigades : Think emojis, numbered lists, or bolded text to highlight key points. is evolving faster than ever.

article thumbnail

How to Write What People Actually Want to Read: A 4-Step Process

Enchanting Marketing

She wants to write persuasive sales copy without selling her soul. Figuring out what I want to say and then making sure the text actually says that is often the most challenging part of my editing process. I know she wants to become a better writer. I know she procrastinates sometimes. She wants to write better stories.

Writing 285
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. This year, the stakes have never been higher. through a combination of AI and humans.

article thumbnail

How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. All the yellow highlighted text needs rewriting. Any sales copy should sound like the product it’s promoting. We won’t read chunks of text.

article thumbnail

How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Shorter paragraphs, shorter sentences, and shorter words indicate that a text is easier to read. Of course, including specific details makes a text a tad more complicated and a bit harder to read. Or do they make a text needlessly complicated? In sales copy, we don’t let readers wait long to find out the answers on questions.

Writing 206
article thumbnail

A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

But here are some questions I’ll ask myself as a way to audit the text for Emotional Intelligence: 1. Is the copy respectful and non-manipulative? ChatGPT knows how to write sales copy, but sometimes it can feel a little too direct, salesy and manipulative. Is the copy culturally sensitive? Sometimes it is.

Copy 217
article thumbnail

15 Best Quillbot Alternatives: The Ultimate Guide

Backlinko

Add a link or some text, and the tool will take that to represent your ideal brand voice. Versatile Content Creation While Quillbot is limited only to textual content, Writesonic lets you create content in different formats create content in different formats: text, audio, and visual. Toggle the browser extension to use ZenoChat.