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In their salescopy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Answer their questions.
As we step into 2025, the world of digital marketing (much less salescopy, oh hello AI.) Long copy still works in 2025, but boring or overwhelming copy doesnt. Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Why did it work … with MORE copy?
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their salescopy, content, and socialmedia updates. And, as every experienced copywriter knows, appealing to a reader’s emotions is the most reliable way to close a sale. Your adding something different to that copy.
It’s not the same when you read salescopy, eh? Pushy sales talk. Salescopy often turns readers off. So, what if you could write salescopy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? Best-in-class.
this week when writing salescopy for the dust jacket of my new book. But you will probably write salescopy to market something you create. Any salescopy should sound like the product it’s promoting. 283 words) * * * What’s the ROI on great salescopy? Anyway: writing.
In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Your ability to persuade others in this way by appealing to their emotions will increase your sales.
If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business. What is Amazon Sales Rank? Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories.
I know, you hate socialmedia. LinkedIn recommendations make the sale! Socialmedia 23. Find editors on socialmedia and pitch them. Find niche social-media platforms for your specialty. Learn to write salescopy. Here we go. Get on LinkedIn. Do this one anyway.
Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Choose a template for almost any use case—like ads, socialmedia, and email. Marketing and Sales Copy.ai
If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in. Elmo Lewis. Let’s dive in!
It doesn’t matter whether you’re writing salescopy or web content, stories can be your best friend. In an email, on a landing page, as the opening to a blog post, or at the heart of a socialmedia post… stories tap into the emotions of your readers. I asked her permission to use it in this post.
The post How Being a Good Listener Can Help You Write Effective SalesCopy appeared first on ProBlogger. Before you start writing your sales page, promotional blog post, tweets or Facebook updates to sell something, you need to do something else. We used the word “mastering” quite a bit in the salescopy.
And now you’re ready for sales to come pouring in. You can have the best skincare product on the market, but if people don’t know it exists, you won’t see sales. A skincare copywriter could help you stand out in the crowded skincare e-commerce field and generate more sales. Use good copy to stoke sales!
Digital Marketing Certification – Accelerate your digital marketing career with cutting-edge skills in marketing strategy, SEO, SEM, socialmedia, and email marketing. Ecommerce Marketing Master – This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.
How Being a Good Listener Can Help You Write Effective SalesCopy . Today, I want to talk about writing great salescopy. Whether that would be blog post, sales emails, creating a sales pages, or even selling on socialmedia. In Today’s Episode How to Write Effective SalesCopy.
And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. But what about socialmedia — where holding attention is harder than ever before? Why do you need copywriting formulas?
You can still define it in much the same way, broadly: “Writing that helps make a sale.” How the copy helps make a sale may differ. Yet if you look for copywriting definitions, you still see the same ‘it’s only sales writing’ definition, if you ask Google “What is copywriting?”
They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. The word ‘copy’ was initially used in print media because the typeset words were reprinted (i.e., copied) and shared with a broad audience of readers. . An Example of Professional Content Writing.
Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout socialmedia. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. What about cost?
One of Hootsuite’s most popular features is the ability to track socialmedia mentions on their dashboard–but that’s not how the brand sells the feature to its users. With no way to move away from the page, users are forced to focus on your salescopy and read about your product’s features.
Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and socialmedia marketing campaigns. SocialMedia Posts. This is all about persuading readers to take sales-related action. Case Studies.
One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Socialmedia expert Jon Loomer understands how to use the power of instant gratification to get people to opt in to his email campaign. Tactic #4: Evoke Curiosity.
SocialMedia Management Socialmedia has become a go-to job-seeking channel for freelancers besides the usual freelance platforms. Moreover, over 99% of marketers use socialmedia to boost and build their brand. So, where else should you sell your services if not there? Now, here’s the problem. With over 4.9
In short, copywriters make the sales and marketing process come alive — they are its voice. Writing for businesses is much different than writing for individual consumers: Business sales material is often stuffy and boring. The B2B sales process is typically very long. Sales are an indirect result.
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). Speed Up Your Copy Creation AI copywriting tools can drastically reduce the time it takes to create compelling copy. Or your competitor’s.
A swipe file is a collection of writing examples — email subject lines, landing pages, sales pages, banner ads, breathtaking blog or socialmedia posts, headlines, etc. You can create a separate Gmail account (it’s free) and use it to save interesting newsletters, salescopy, email marketing emails, etc.
They grossed about 10 million a year in sales. This style of marketing has been turned upside down due to blogging and socialmedia. Every business has the opportunity to measure their engagement on their website, email and socialmedia accounts. Smaller companies didn’t have this luxury. We had to believe them.
So, I’ll give you as broad of a definition as possible: A copywriter creates sales or marketing material that influences the prospect toward making a purchase. Here’s the important point to understand: Copywriters are involved with every part of sales and marketing. Lead magnets and sales letters would fall into this category.
Ready to transform your content writing and command attention with your salescopy? Udemy’s Copywriting Secrets course dissects the art of writing sales-driving copy. Its practical, secret-revealing approach to writing copy that sells. Pros Focuses on writing copy that drives sales.
In this article, I’ll show you how to use the copywriter’s equivalent of the Force to consistently write copy that converts and I’ll also provide examples. Use these nine formulas anywhere you need to write effective copy: socialmedia posts, salescopy , email marketing , blog posts , and more.
How Being a Good Listener Can Help You Write Effective SalesCopy . Today, I want to talk about writing great salescopy. Whether that would be blog post, sales emails, creating a sales pages, or even selling on socialmedia. In Today’s Episode How to Write Effective SalesCopy.
Between socialmedia channels, freelancer websites, internships, and specialty job boards, there’s a massive talent pool of marketers just waiting for you to call them. Company B is constantly harassing you with recruiters on socialmedia and through email. You just need to know where to look.
Adaptability to different formats: Writing for various content formats, such as blog posts, articles, socialmedia posts, eBooks, or video scripts. Whether you’re writing blog posts, socialmedia updates, or website copy, here are 15 essential writing skills that every professional content writer must master.
Companies across various industries rely on skilled writers to create engaging content for their websites, blogs, socialmedia, and marketing materials. As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy.
Maybe they want to find you on socialmedia so they can follow you. Follow Leads on SocialMedia. Most articles that tout socialmedia as a good place to find leads will point you to Facebook Groups. Dan rewrote Jay’s entire sales pitch on spec and sent it to him. Wash, rinse, and repeat.
SocialMedia Copywriting Scrolling through your social feed and stopped by a compelling post? That’s socialmedia copywriting. Socialmedia copywriters are the wizards behind catchy tweets, compelling Facebook posts, riveting Instagram captions, and engaging LinkedIn updates.
I chose to promote an eBook on a different topic so as not to cannibalise my own sale. I blogged about the eBook discount (and shared the post on socialmedia). I followed up a few days later with a blog post reviewing the eBook and reminding people about the discount (and shared the review on socialmedia).
Show you how a direct response sales letter is put together, the fine points that make it killer-effective, and examples of how superstar copywriters pull it off. It’s the landing page you get to after clicking through an email, or tapping learn more on a socialmedia ad. Ready to turbocharge your writing career? Exponentially.
You can also ensure that the quality of what you’re selling is high and you end up taking 100% of the profits of sale – not just a small part of it for the traffic you send. The Sad Tale of a Blogger with a Great eBook and No Sales. Her eBook barely made any sales as a result. Building Your Social Presence.
There’s nothing like agonizing over the perfect word in the middle of writing a blog post , article, or salescopy to keep you in perpetual “not quite finished” mode. Here’s a better idea: Bet a friend something juicy that you can do it, or throw down the gauntlet on socialmedia. And yes, it was good!)
I’ve found that the clearer you are about the topic, the better (this also helps with after-sale customer service – you’ll get a lot less complaints if people know exactly what they’re buying). This is pretty obvious, but it can be tempting at times to come up with a title that is a little more cryptic.
More so, it is helping marketers attain the best sales or persuade customers to take a particular action. Generally, AI tools and systems are incredible sources of data and new customer insights that can help copywriters create optimized salescopies. Generally, advertising copies are tailored to customer interests.
Now this doesn’t mean you should turn your sales page into one gigantic Order button (believe me, I’ve tried), but it does mean you should have clear and identifiable order buttons at the top, middle, and bottom of your page. You’re asking them to spend their money on something that, even with the world’s best salescopy, is an unknown.
I chose to promote an eBook on a different topic so as not to cannibalise my own sale. I blogged about the eBook discount (and shared the post on socialmedia). I followed up a few days later with a blog post reviewing the eBook and reminding people about the discount (and shared the review on socialmedia).
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