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6 Key Copywriting Best Practices & Trends for 2025 (& Beyond)

Ashleyn Writes

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Heres how you can make your copy eyeball-friendly: Break up your text : Whack that return key often. Use bullet brigades : Think emojis, numbered lists, or bolded text to highlight key points. is evolving faster than ever.

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How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. All the yellow highlighted text needs rewriting. Any sales copy should sound like the product it’s promoting. We won’t read chunks of text.

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How to Write What People Actually Want to Read: A 4-Step Process

Enchanting Marketing

She wants to write persuasive sales copy without selling her soul. Figuring out what I want to say and then making sure the text actually says that is often the most challenging part of my editing process. I know she wants to become a better writer. I know she procrastinates sometimes. She wants to write better stories.

Writing 285
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15 Best Quillbot Alternatives: The Ultimate Guide

Backlinko

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Add a link or some text, and the tool will take that to represent your ideal brand voice.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. This year, the stakes have never been higher. through a combination of AI and humans.

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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page. Is the copy respectful and non-manipulative? Is the copy culturally sensitive?

Copy 219
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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Shorter paragraphs, shorter sentences, and shorter words indicate that a text is easier to read. So, concrete language improves customer satisfaction and increases sales. Of course, including specific details makes a text a tad more complicated and a bit harder to read. Or do they make a text needlessly complicated?

Writing 206