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Social Media Laws: What Are They and How Do They Impact Brands?

Contently

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content.

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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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Looking for a Content Writer: A Comprehensive Guide

Agency Content Writer

Do you need blog posts, social media updates, whitepapers, or email campaigns? Copywriters : Craft copy that persuades and generates sales. Social Media Writers : Focus on content tailored to platforms like Instagram, Twitter, and LinkedIn. This could be a blog post, social media caption, or product description.

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The Power of Storytelling: 5 Types of Stories to Market Your Business

Enchanting Marketing

You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel. I find it hard, too, but I keep reminding myself that my students are my best sales people. So, share your stories on your website, in your newsletter, and on social media.

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Free Social Media For Authors…and When to Invest in Paid Social Media

Melanie Saxton

The beauty of platforms like Facebook, Twitter, Instagram, and LinkedIn is that they provide a means of free social media for authors. Paid Social Media Well, what if none of this comes naturally? Social media creation and administration isn’t for everyone. The YouTube video below can help.

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The Platform Authors Need Now (That Isn’t Social Media)

Jane Friedman

You think of precious writing moments sucked into the gaping maw of social media. Her pinned post announces her new book forthcoming from Crown Publishing (and with several foreign rights sales): “A memoir about accidentally inheriting thirty cats, going viral, building community, and surviving capitalism.” You’re not wrong!

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5 Lovable Sales Techniques: How to Sell Without Being Pushy

Enchanting Marketing

In their sales copy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Does that sound inclusive or what?

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