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Your marketing efforts’ ultimate purpose is to reach the most customers and get them past the sales funnel. Similarly, if you’re targeting employed adults, you’ll want to post content during normal break times, after work hours, and or weekends. Here an example of how to make it work for you. Conclusion.
In short, copywriters make the sales and marketing process come alive — they are its voice. Writing for businesses is much different than writing for individual consumers: Business sales material is often stuffy and boring. The B2B sales process is typically very long. Sales are an indirect result.
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