Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.

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Storytelling Engagement Landing Page Long Form Content 119

Neil Patel

FEBRUARY 17, 2021

If you can optimize your site to include those triggers, you can boost your sales. How Psychology Impacts Sales Through Neuromarketing. While we can’t literally reach out and grab products from our screens, there are ways retailers use this principle to drive sales. Build Trust Through Storytelling. Easy, right?

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Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on storytelling. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website. Why do businesses and organizations need professional copywriting services?

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Buffer

SEPTEMBER 30, 2024

The other day, he was telling us about one of his first sales meetings back when he was just starting out, over 30 years ago. There are plenty of storytelling formulas you can lean into to get your point across.    My friend's dad built a multi-million dollar waste management company.

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Social Media Media Writing Storytelling 117

Enchanting Marketing

MARCH 11, 2025

Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Plus, I can do a few more sales-y posts. Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!).

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Post Content Creation Storytelling Creativity 130

Contently

DECEMBER 21, 2022

Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. Product Storytelling Framework. Robert wrote the story.

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Storytelling Retail Copy Copywriting 113

Elna Cain

MARCH 8, 2025

Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. This lead me to write for Blogging Wizard and eventually Smart Blogger and proved to be a high-paying niche.

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Writer Portfolio Post Freelance 130

Neil Patel

FEBRUARY 17, 2021

They can help humanize your brand and, ultimately, boost sales. There’s no corporate sales message with an employee spotlight. Just authentic brand storytelling that shares what makes your company stand out. The kind of talent that takes your company’s sales to the next level. 6 Benefits of Employee Spotlights.

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Sales Recruitment Social Media Storytelling 141

Neil Patel

OCTOBER 14, 2020

” Generating more sales: YouTube’s “ which product to buy ” video watch time doubles each year. ” And, 68% of their users take this information and make purchase decisions—so, you can find all sorts of opportunities to use “moments” on this site to make your sales. Conclusion.

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Promotion Sales Brand Awareness Creativity 135

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4.

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Ads Ad Copy Storytelling Copywriter 217

Copywriter Collective

JANUARY 10, 2025

Visual Storytelling Video content creation seems to be on the up-and-up. Wyzowl’s State of Video Marketing Report reveals that 88% of marketers credit video with generating leads, while 78% say it has directly boosted sales. It may not seem like alot but it is pretty much essential in keeping our audiences attention.

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Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? You stumble over superlatives.

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Sales Copy Storytelling Copywriter Copywriting 182

Express Writers

NOVEMBER 8, 2022

If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in. Elmo Lewis. Let’s dive in!

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Sales Marketing Storytelling Social Media 98

Neil Patel

NOVEMBER 25, 2020

By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. And they did it all using that emotional connection through storytelling. Joy can take a lot of forms, though, and it doesn’t have to be commercially intended to elicit a direct sale.

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Article Writing

OCTOBER 29, 2022

Sales Amplify. How Does Content Marketing Drive Sales? So, how can you guarantee sales and interest from your content marketing over the life of your business? . We have the answers as we delve into how content marketing drives sales and can continuously bring in customers. How Content Marketing Drives Sales.

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Sales Content Marketing Marketing Content 98

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. Map select content to sales processes.

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Sales Content Marketing Marketing Content 111

Neil Patel

JUNE 7, 2021

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. From an e-commerce seller’s perspective, sales like these can be a powerful tool when leveraged correctly. Why Should You Have Father’s Day Sales?

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Sales Marketing Landing Page Social Media 102

Enchanting Marketing

AUGUST 13, 2024

Storytelling is just like cooking. This is a metaphoric story and the lesson is about storytelling. Just like you need a balance of textures and flavors in cooking, you need a balance of ingredients in storytelling, too: Action, details, and a purpose. That’s the power of storytelling. Happy storytelling!

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Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Except me and parallel parking.

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Sales Copy Copy Sales Storytelling 74

Neil Patel

JULY 9, 2021

Influencer marketing is one of the best ways to drive sales. It’s one of the best ways to drive big sales. Campaign-specific hashtags are one of the best ways to spread brand awareness and drive sales. Storytelling increases conversions. To start using storytelling, inspect your preferred influencer platform.

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Storytelling Creative Director Social Media Search Engine Optimization 145

Neil Patel

JUNE 7, 2021

For example, at my agency we generate clients through: SEO Ads Word of mouth/client referrals Partnership program Outbound sales Social media marketing Podcasting Speaking at conferences By hiring good people who have connections and can potentially bring clients Ubersuggest. My posts that used storytelling, didn’t do as well.

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Storytelling Agency SEO Social Media 145

Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

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Storytelling Brand Healthcare Advertising 52

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Sales Pages: Pages dedicated to showcasing and selling products or services. The fundamentals of copywriting are simple, but they can be difficult to master.

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Persuasion Communication Copywriter Copywriting 130

Ashleyn Writes

APRIL 13, 2023

It can generate sales page copy , product descriptions, emails , blogs, articles, scripts, Reels, ideas, TikTok ideas, interview questions, and job descriptions. You hold the storyteller card Storytelling is a very unique human subset of skills. But what if you aren’t yet sure how to use that storyteller card ?

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Copywriter Copywriting Storytelling Copy 130

Enchanting Marketing

NOVEMBER 15, 2022

Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy. Secondly, they harness the power of storytelling. A thriller makes me live through the protagonist’s fears and triumphs. I feel enriched and connected. Example 2: Tell a concrete story.

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Transportation Storytelling Food Text 206

Kristi Hines

JUNE 1, 2023

CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. ChatSpot – Gain access to marketing and sales data, including domain specifics, company research, and search keyword research. ChampDex – Engage in chat conversations with your preferred League of Legends champions!

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Transportation Utilities Finance Portfolio 264

Smart Blogger

JUNE 6, 2023

In this article, we’re going to explore the magic of email marketing campaigns and unpack 10 surefire tactics to skyrocket your sales. Leverage Storytelling for the Win Storytelling and email marketing might seem like an odd pair, but they’re a match made in heaven. We’ve all been there.

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Sales Marketing Storytelling Banking 71

Smart Blogger

JUNE 13, 2023

These goals could be anything from boosting brand awareness to driving sales or conversions. Think bigger audience, better reach, and, best of all, booming sales. It’s storytelling at its finest. More sales? Measuring Success Success isn’t just about KPIs, sales, or profits. What’s the end game here?

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Digital Marketing Sales Marketing Social Media 76

Neil Patel

MARCH 26, 2021

Use Your Presentation Skills to Drive Sales. According to a study from Chief Marketer, live events are the second-biggest source of B2B leads , and also generate the second-highest ROI of any sales channel. Storytelling has aspects that work for all three types. Visual learners appreciate the mental pictures storytelling evokes.

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Marketing Storytelling Brand Awareness Persuasion 131

iWriter

JULY 1, 2024

Your website copy is more than words on a screen—it’s a powerful tool that can elevate your brand and drive sales. A well-written product description can increase sales and customer satisfaction. Strong CTAs can significantly increase your conversion rates and drive more sales. Stories make your brand more relatable.

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Brand Awareness Copy Sales Brand 59

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Have you read one of the books on this list?

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Content Marketing Marketing Content Storytelling 130

Enchanting Marketing

NOVEMBER 15, 2022

Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy. Secondly, they harness the power of storytelling. A thriller makes me live through the protagonist’s fears and triumphs. I feel enriched and connected. Example 2: Tell a concrete story.

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Transportation Storytelling Food Text 188

iWriter

DECEMBER 4, 2024

A content writer who understands the audience can also use storytelling techniques to make the material more relatable. As organic traffic grows, so does the potential for higher conversions and sales. By addressing relevant topics, your content provides value, encouraging visitors to stay longer on your site.

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Content Content Writer Education Storytelling 52

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. 4 Secrets of Great Storytellers.

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Storytelling Content Entertainment Script 111

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). The brand grew social proof so people could trust it, helping increase sales. It leverages two elements effectively to do so: creative storytelling and photojournalism.

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Social Media Media Marketing Storytelling 126

Content Marketing Institute

JUNE 15, 2018

Lifestyle storytelling. To incorporate more storytelling: Interview and spotlight extraordinary people who embody the kind of person your product helps your consumers become. Storytelling is very powerful, and most people want to see themselves as the hero in their own story.

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Content Marketing Retail Marketing Storytelling 111

Jane Friedman

JANUARY 12, 2024

The goal is to build a relationship that not only leads to book sales but creates fans that stay with you for the long-term. Storytelling is another important piece of the content pie. Great storytellers can build a following by writing for publications that reach their target audience.

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Content Storytelling Consulting Promotion 139