article thumbnail

10 Steps to Content Mapping Mastery + 5 Tools

Copywriter Collective

In consideration and decision phases, it would be webinars, eBooks, or case studies that would answer questions and then compare options. Webinars are great to get people to consider your offers comprehensively. As a matter of fact, today, 68% of all online experiences start with a search engine.

Content 67
article thumbnail

Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Hack #2: Link to your webinars directly in your content. One of the best lead generation tips you should take away from this post is how a webinar can work brilliantly in your favor. A webinar is a relatively low-cost way to get your useful message in front of a targeted audience who actually asked for it when they registered.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

60+ Online Courses and Certificate Programs for Digital Marketing Consultants

Kristi Hines

SEO Certification – In this SEO and SEM Analytics course, use keyword research, search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan. Program tuition is $4,700.

article thumbnail

How to Upskill as a Freelance Writer

Freelance Writing Jobs

Attend Workshops and Webinars 3. For instance, if you’re a freelance writer, consider courses in search engine optimization, content marketing, or creative writing. Attend Workshops and Webinars Second on the list of upskilling tips for freelancers are workshops and seminars. Enroll in Online Courses 2.

Freelance 107
article thumbnail

The Role of Digital PR in Modern Link-Building Strategies

The Hoth

First, lets examine how digital PR methods differ from standard link-building practices commonly used by SEOs (search engine optimizers). Webinars and virtual events are also great ways to generate backlinks and spark interest for your brand. Traditional vs. Digital PR Link-Building: Whats the Difference?

article thumbnail

How to Meet ADA Website Compliance

Neil Patel

You should also provide alternative ways to consume content—such as transcripts for podcasts and other audio content, videos, and webinars. You want your website to be search engine optimized because it helps drive traffic. This text describes what’s in an image in a way screen readers can understand. A double win!

Website 145
article thumbnail

Lucrative Freelance Writing Services You Can Offer Clients in 2023

Freelance Writing Jobs

You can even build writing skills from ground zero by reading articles, joining webinars, and practicing regularly. On-Page Search Engine Optimization Estimated fee: $60 – $650 per 500 words Today, a website without robust on-page Search Engine Optimization (SEO) won’t thrive in cyberspace.