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If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.
A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. SEO Techniques Content authors also incorporate Search Engine Optimization (SEO) practices to make their content visible online.
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust. What Are Anchor Texts, and Why Bother?
In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!
As Google crawls your site, it searches for anchor text. Continue reading → The post Drop Great Anchor Text To Keep Your SEO Strategy Afloat appeared first on Content Marketing Institute. Done well, that content signals relevancy and authority. Done poorly, it can sink your content in the eyes of Google (and readers).
These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?
The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, its no surprise that many are eager to explore its potential. Why Use an AI Tool for SEO?
In the early days of SEO, reciprocal links were a big deal. But people still debate whether reciprocal links help or hurt your SEO. Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. Are Reciprocal Links Good or Bad for SEO?
The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient.
These models can produce various content formats, including code, text, visuals, audio, and video. Depending on the tool you use, you may be able to enter freeform, text-based prompts. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings.
If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Moreover, anchor text ratios are equally as important to establishing a ‘natural-looking’ link profile.
While not as bad as missing out information which should be included, this can have tangible SEO consequences. When clients or employers ask you to do some copywriting for them, its rare for them to want you to simply deliver a block of text, no matter how well researched and written it is. What structure are you going to use?
Cannibalized pages undermine your SEO efforts. We had two older articles on the same topic: the best free and paid SEO tools. The oldest article targeted “ SEO tools ” and featured an extensive (albeit overwhelming) list of options: The more recent article targeted “best free SEO tools.”
That’s where SEO-optimized content writing plays a critical role. We’ll cover the core elements of SEO content services, from research and writing to technical optimization and conversion strategies. Content Structure: Using proper headers (H1, H2, H3) and short paragraphs makes content easier to read and improves on-page SEO.
What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. To stay ahead, marketers must adapt their SEO content strategies.
Thats why JavaScript SEO is essential. For instance, book retailer Follet saw a remarkable recovery after fixing JavaScript issues: Thats the impact of effective JavaScript SEO. JavaScript SEO is the process of optimizing JavaScript websites. Aligning JavaScript websites with SEO best practices can boost organic search rankings.
Optimized output : Since SEO optimization is important for any client who wants their content to rank highly, the optimization benefits of AI writing tools can be beneficial for clients and writers who share this objective. This might include prompts such as remove repeated text , make a text more concise , or remove filler words.
Let’s explore some shortcuts—also known as search operators—which are special commands that extend the capabilities of regular text searches. For example, they may show results containing your keyword in the title and overlook pages where the keyword only appears in the body text. Until you find what you’ve been looking for.
To thrive as a freelance writer in 2025, mastering SEO content writing is essential. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing? SEO-friendly content balances writing for humans and optimizing for search algorithms.
SEO Writing Assistant: Best for Optimizing Your Content for SEO G2 Rating 4.5/5 Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. Helping make sure that your content is engaging, easy to read, and SEO-friendly. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5 Pro at $129.95/month,
And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?
When we talk about SEO, Google comes to mind for most search engine marketers. Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. . The Benefits of Bing SEO. The Benefits of Bing SEO. It makes sense. percent since 2019. .
Does Embedding YouTube Videos Help SEO? Of course, the real question is whether embedding YouTube videos helps with SEO. Of course, the real question is whether embedding YouTube videos helps with SEO. Can You Embed YouTube Videos in SEO Content? Learn More Does Embedding YouTube Videos Help Your SEO?
Once you have control of your GBP, choose a verification method (email, text message, etc.). Ready to level up your local SEO strategy? Read our definitive guide to local SEO to learn how to dominate your local market step by step. Google may take up to five business days to verify your profile.
Is Google Punishing Keyword SEO Blogs? With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded? With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded?
Studies show that readers tend to disengage when text feels overly complex or verbose, which can lead to lower engagement and conversions. Break your writing into shorter, more meaningful paragraphs to help readers navigate your text and better understand what you’re trying to convey.
Ranking higher on search engines is a major goal of digital PR campaigns, meaning you can use digital PR for SEO success. Much like SEO, digital PR aims to build authoritative backlinks from relevant websites. With SEO, your focus is entirely centered on reaching #1 on Googles search results. Link-building. Why is that?
Is SEO pagination on your technical SEO site audit checklist ? As I’ll discuss in this article, pagination has immense advantages, such as the SEO boost it may give. However, it might not be the first thing marketers and SEO developers consider when optimizing a site. What is Pagination SEO?
But is Shopify good for SEO? Is Shopify Good for SEO In General? Yes, Shopify can be SEO-friendly, but success depends on how you optimize your store. What Are the SEO Issues With Shopify? Despite Shopifys popularity, some SEO professionals argue that it isnt a good platform for search engine optimization.
Also, SEO is fiercely competitive across all industries , so there are bound to be umpteen other websites covering the same topics you do. The Content Marketing Platform comes with any Guru or Business-level subscription to Semrush, and it’s designed to make creating SEO-friendly content that ranks a breeze.
This means SEO is an essential marketing channel for real estate agents. Understanding the Importance of Backlinks on Search Engines First, you may not be familiar with the role backlinks play in SEO, especially if your focus has only been on real estate up to this point. Natural placement.
Does Using Other Pages Images on Your Website Hurt SEO? However, does using other pages images in your website hurt SEO? In fact, images affect three of the four pillars of SEO (technical SEO, content, and on-page SEO), impacting your online visibility, traffic, and engagement.
If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO. Top SEO Tools Pros Really Use to Improve SEO Rankings.
Google keeps changing SEO page title tags. It’s hard to predict what text the search giant will use if it modifies yours. Continue reading → The post To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This appeared first on Content Marketing Institute.
SEO copywriting tools. To improve your website’s search engine optimization (SEO), copywriting is a crucial component. SEO copywriting is essential to any website’s search engine optimization efforts. Here are four tips and tools for better SEO copywriting: 1. Write for your audience first.
How to edit a writerly text To turn a formal text into a friendly conversation with your reader, follow 3 steps: Take out the writerliness See techniques 1 – 4 below >> Turn your writing into a conversation See techniques 5 – 8 below >> Add an air of casualness (optional) See techniques 9 – 14 below >> Shall I show you?
I’m scared to think about it, but I’ve been in SEO copywriting for almost 12 years. It’s weird to realize I’m that dinosaur who remembers SEO copywriting as nothing but placing a keyword throughout a text. Write it in the first sentence of your text. Why scared? Mention a keyword in H2 and H3.
Bottom line: Redirects can help you manage your website structure and improve your SEO. Further reading: International SEO: The Definitive Guide Deleting Pages When you delete a page from your site, you can use redirects to point to a relevant or similar page. Preserves your hard-earned backlinks. When you use them correctly, that is.
A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Analyze the Top-Competing URLs Start with an SEO competitor analysis and review the top-ranking URLs for your primary keyword. Visuals break up text, increase engagement, and improve user interaction. What Is a Content Brief?
A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. Like color, objects, text, and more. A high-quality image also offers better data points like colors, patterns, text, and more. Select any image you want to search for. Want to learn more?
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Effective link-building strategies are crucial for SEO, domain authority, and brand awareness. Whether you’re starting a new website from scratch or you’re trying to improve a well-established site, this ultimate guide will explain everything you need to know about link building for SEO. How Link Building For SEO Works.
Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Analytics. WordTracker.
In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Informational keywords How to change a tire, what is SEO 3. Short Tail keywords Off-page SEO, gardening tips 8. Geotargeted keywords Vinyl record store in New York We’ll show you how these types of keywords can help shape your SEO strategy.
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