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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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What is a Content Author?

Agency Content Writer

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. Referral link.

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4 Reasons To Add Customer Storytelling to Your Marketing Mix

Contently

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business.

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The Platform Authors Need Now (That Isn’t Social Media)

Jane Friedman

You think of precious writing moments sucked into the gaping maw of social media. Social Media If you’re working hard on the Three Ps, social media is a tool, not a destination. For many writers, platform is a dirty word. You hear “platform” and think selling and shilling and sacrificing privacy.

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If You Don’t Define and Present Yourself Online, Others Will Do It for You

Jane Friedman

In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. More and more professional relationships were being forged via video apps and social media. Flash forward to 2024.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. Download Now What is Social Media Marketing?

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Avoid a Creative Slump By Writing and Publishing in a Different Medium

Jane Friedman

But I carried forward an important lesson from projects one and two: Writing in an entirely different medium gives you the opportunity to explore storytelling in fresh and interesting ways. As technology evolves, and our experience with different formats grows and shifts, so too does storytelling.