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The secret to engaging socialmedia posts has been in front of you this whole time. Copywriters call it a 'hook,' and learning how to write socialmedia hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.
Whether blogs, articles, or socialmedia content, their work informs, educates, and entertains audiences. Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with socialmedia managers, nonprofit marketing professionals, and digital marketing agencies. Referral link.
But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business.
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7 trends in marketing communication 1 Personal multimedia storytellingStorytelling is a classic marketing strategy that uses a narrative to communicate a brands message. In the age of socialmedia, brands are becoming even more personal and personality driven in an effort to foster loyal relationships with customers.
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The amount of content—like on every socialmedia platform—is mind-blowing. Storytelling is just like cooking. But this is a miniature story for socialmedia—not a novel. This is a metaphoric story and the lesson is about storytelling. That’s the power of storytelling.
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So, what if you could write sales copy like a storyteller? How to sell your product or service with a story Telling short sales stories doesn’t require a special talent or storytelling gene. Marketer’s drivel. Pushy sales talk. Sales copy often turns readers off. Could you enthrall your readers and persuade them to buy?
It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.
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Content that has strong visuals can be repurposed into infographics or socialmedia posts. Start by selecting a high-performing blog post that lends itself well to visual storytelling. Platforms like YouTube and socialmedia are great for sharing your videos. This can attract new readers and encourage sharing.
The growth of influencers and socialmedia platforms is astounding, to say the least. Here’s what Vince Soliven, the executive creative director of the campaign, said about it: When you have a socialmedia star who is ‘a regular person,’ it bridges the gap for the consumer. Storytelling increases conversions.
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Weave storytelling: It helps illustrate your points and make your content more memorable Add bucket brigades: Keeps readers interested. The following writing tips will help you keep readers engaged from start to finish. Use short paragraphs: Readers skim online, so make it easy for them.
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