Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business.

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Storytelling Marketing Social Media Brand 82

Grammarly

FEBRUARY 1, 2024

How does storytelling technology work? AI for writers: How to use AI in storytelling The taboo of AI story writing stems from the idea of having AI do a writer’s work for them. Storytelling technology is still new and not developed enough to match the expertise and creativity of a seasoned human author.

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Content Marketing Institute

SEPTEMBER 23, 2024

Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t understand: How to apply the two to persuade and motivate executives and other departments to support your mission.

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Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Why Is B2B Storytelling Important—and Challenging? Many don’t know where to start or don’t have the right tools to execute storytelling properly, said Mark Evans, principal at Marketing Spark.

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Ann Handley

AUGUST 29, 2024

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Here’s a before and after: The post Mastering the Art of the Cold Open in Storytelling appeared first on Ann Handley. Get it in your inbox ; you’ll love it. Maybe because she’s so quiet.

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Content Marketing Institute

JANUARY 30, 2024

But your brand has flaws, and that’s a lesson every brand storyteller must learn. Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution.

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Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. A really simple guide , which demonstrates its use of data visualization to enhance storytelling.

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Jane Friedman

OCTOBER 4, 2023

Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Join her on Wednesday, Oct. 18 for the online class Master the Flashback. They’re the bogeymen of publishing. Yet flashbacks are inherently artificial.

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Content Marketing Institute

NOVEMBER 18, 2021

That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute. It’s not a picture of diamonds with a tagline, “Diamonds are forever.”

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Storytelling Content Marketing Marketing Content 145

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Build an emotional connection through good storytelling.

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Contently

DECEMBER 21, 2022

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. The post A Product Storytelling Framework from an Unlikely Seasonal Source appeared first on Contently. million shoppers.

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Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

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Storytelling Brand Healthcare Advertising 52

Ben Settle

APRIL 10, 2024

No, I don’t have a course or book teaching storytelling, you can’t buy experience, you have to sweat, bleed, fight for it. No, I don’t have a course or book teaching storytelling, you can’t buy experience, you have to sweat, bleed, fight for it.

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Contently

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

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Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. Know Your Audience. Use Visuals. Get Personal.

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Storytelling Social Media Copywriter Copywriting 97

Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Storytelling Engagement Audience Content Marketing 145

Content Marketing Institute

DECEMBER 1, 2021

Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute. Content like this fills an information need – but rarely keeps people coming back.

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Storytelling Content Marketing Marketing Content 141

Content Marketing Institute

NOVEMBER 2, 2021

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

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Storytelling Content Marketing Content Marketing 142

Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 Purdue University let a girl envision her future, and audiences followed along. 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

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Storytelling Recruitment Audience Marketing 102

Content Marketing Institute

FEBRUARY 20, 2024

But to get great stories, marketers must shift their storytelling thinking. Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey.

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Storytelling Brand Audience Marketing 103

Write Out Loud

FEBRUARY 29, 2024

There’s a difference! Continue reading on Write Out Loud »

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Content Marketing Institute

AUGUST 9, 2021

Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

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Storytelling Brand Content Marketing Audience 142

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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Storytelling Brand Engagement Content Marketing 135

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

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Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Content Marketing Institute

MARCH 25, 2021

These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading → The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.

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Storytelling Writer Content Marketing Brand 139

The Write Life

JUNE 5, 2023

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling? Why Is Storytelling Important?

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Smart Blogger

AUGUST 23, 2023

And how can you, as a writer, consistently think outside the box and tap into your storytelling genius? From the raw power of personal narratives to the thrill of experimental storytelling and even leveraging AI in crafting tales, there’s a world of strategies just waiting for you. But where do these sparks come from?

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Storytelling Concept Creativity Writer 61

iWriter

DECEMBER 6, 2023

Great storytelling can leave us spellbound. Get ready to embark on a thrilling journey through the art of storytelling! Character Development Character development is a crucial aspect of storytelling that can make or break a narrative. But what makes these stories so compelling?

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Content Marketing Institute

MARCH 29, 2019

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

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Storytelling Content Marketing Marketing Content 111

Content Marketing Institute

JUNE 8, 2020

Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories?

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Storytelling Content Marketing Brand Marketing 134

Article Writing

NOVEMBER 7, 2022

Know Your Audience Knowing who you’re writing for is key when it comes time for storytelling online; after all, different audiences respond differently depending on their age group, interests, etc. Use Visuals Humans are visual creatures, so incorporating visuals into storytelling can be incredibly effective.

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Storytelling Social Media Copywriter Copywriting 52

Content Marketing Institute

MARCH 25, 2020

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute. But it does require a deliberate and thoughtful approach.

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Storytelling IT Content Marketing Marketing 101

Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Marketing Content 57

Content Marketing Institute

JUNE 20, 2019

Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading → The post AR/VR Storytelling for Marketing: 4 Things to Know appeared first on Content Marketing Institute. A select few use augmented and virtual reality in marketing. Allen Martinez is one of them.

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Storytelling Marketing Content Marketing Content 105

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

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Storytelling Script Content Creator Content Marketing 111

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

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