Kayleigh Moore

MARCH 23, 2022

Great storytelling typically follows a fairly basic structure. The outline Once you’ve decided on the storytelling structure you want to use, next it’s time to start mapping out the elements of your story so they fall in the right places. You’ll learn and improve along the way as you continue to practice your storytelling skills.

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Storytelling Construction Publishing Publisher 147

Content Marketing Institute

NOVEMBER 18, 2021

That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute. It’s not a picture of diamonds with a tagline, “Diamonds are forever.”

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Storytelling Content Marketing Marketing Content 145

Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Here’s what you need to know about good storytelling. Good storytellers know that in order to capture and hold an audience’s attention, one must edit.

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Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

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Storytelling Writing Content Entertainment 130

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Why Is B2B Storytelling Important—and Challenging? Many don’t know where to start or don’t have the right tools to execute storytelling properly, said Mark Evans, principal at Marketing Spark.

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Content Marketing Institute

NOVEMBER 2, 2021

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

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Content Marketing Institute

DECEMBER 1, 2021

Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute. Content like this fills an information need – but rarely keeps people coming back.

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Storytelling Content Marketing Marketing Content 144

Content Marketing Institute

SEPTEMBER 10, 2024

But if no one believes in your storytellers, is the story even worth telling? Your brand’s stories create value and trust for audiences and customers. Here’s how to build trust in both.

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Storytelling Audience 129

Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

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Storytelling Creativity Engagement Content Marketing 130

Content Marketing Institute

AUGUST 9, 2021

Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

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Storytelling Brand Content Marketing Audience 144

Jane Friedman

NOVEMBER 12, 2024

It requires writers to become storytellers and deploy narrative skills to craft a tale that incorporates their analytical perspective. The power of storytelling It may seem obvious but it bears repeating. One key concern is to share their knowledge with readers without dumbing down or oversimplifying.

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Content Marketing Institute

SEPTEMBER 23, 2024

Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t understand: How to apply the two to persuade and motivate executives and other departments to support your mission.

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Storytelling Marketing 131

Jane Friedman

JANUARY 14, 2025

But I carried forward an important lesson from projects one and two: Writing in an entirely different medium gives you the opportunity to explore storytelling in fresh and interesting ways. As technology evolves, and our experience with different formats grows and shifts, so too does storytelling.

Creativity 128

Creativity Publishing Publishing Publisher 128

Jane Friedman

OCTOBER 4, 2023

Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Join her on Wednesday, Oct. 18 for the online class Master the Flashback. They’re the bogeymen of publishing. Yet flashbacks are inherently artificial.

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Storytelling Publisher Publishing Publishing 144

Jane Friedman

MARCH 18, 2025

It feels redundant and counterintuitive as a storyteller, as if you dont truly trust your audience, but its necessary if you want to serve that dish youve spent years training to perfect. Use your skills to define a core narrative We are storytellers, are we not? Perhaps your huevos rancheros are what well eat for brunch every Sunday!

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Food IT Storytelling Social Media 133

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Build an emotional connection through good storytelling.

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Storytelling Engagement Landing Page Long Form Content 116

Melanie Saxton

OCTOBER 29, 2024

I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become. An Experienced Book Editor Makes All the Difference Call me your AI Humanizer.

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Storytelling Content Content Creation Text 130

Grammarly

FEBRUARY 1, 2024

How does storytelling technology work? AI for writers: How to use AI in storytelling The taboo of AI story writing stems from the idea of having AI do a writer’s work for them. Storytelling technology is still new and not developed enough to match the expertise and creativity of a seasoned human author.

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Storytelling Proofreader Text Creativity 116

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. But brand storytelling isn’t just for founder-led content. It built a storytelling engine that helped customers see themselves in the products.

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Content Marketing Institute

JANUARY 30, 2024

But your brand has flaws, and that’s a lesson every brand storyteller must learn. Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution.

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Storytelling Brand 118

Enchanting Marketing

JANUARY 17, 2023

In her book The Art of Memoir , Karr admits that she doesn’t feel like a storyteller. But here’s the thing … To share your stories, you don’t need to call yourself a storyteller. As Karr shows, storytelling can be hard, yet rewarding work. How can that be? First, determine what your story is about.

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Storytelling Writing Text Writer 325

Grammarly

OCTOBER 30, 2024

One challenge is its inability to handle creative, nuanced storytelling. AI works well with data-driven tasks but lacks the emotional intelligence and creativity required for impactful storytelling. Leverage AI for data-driven tasks and routine processes while allowing human marketers to focus on storytelling and emotional engagement.

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Content Marketing Marketing Storytelling Content Creation 98

Write Out Loud

FEBRUARY 29, 2024

There’s a difference! Continue reading on Write Out Loud »

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Storytelling Writing Writer 130

Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 Purdue University let a girl envision her future, and audiences followed along. 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

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Content Marketing Institute

FEBRUARY 20, 2024

But to get great stories, marketers must shift their storytelling thinking. Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey.

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Storytelling Brand Audience Marketing 119

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? Neil Gaiman is a best selling author and prolific award-winning writer who heads this masterclass in the art of storytelling. The most well-known type of creative writing is storytelling.

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Buffer

SEPTEMBER 30, 2024

” or “More and more people are getting involved every day” Include a strong CTA to keep momentum going (i.e., “Share your story below to be part of the conversation” Storytelling  Humans are wired to crave, enjoy stories and seek them out. And the promise of an interesting story is often hard to resist. 

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Social Media Media Writing Storytelling 117

Grammarly

DECEMBER 6, 2024

7 trends in marketing communication 1 Personal multimedia storytelling Storytelling is a classic marketing strategy that uses a narrative to communicate a brands message. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

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Communication Marketing Storytelling Social Media 105

Grammarly

JANUARY 16, 2025

Our focus will shift away from tasks like segmenting customers, optimizing content, and analyzing campaign performance in favor of storytelling and building brand voice. One benefit is enhanced storytelling. In 2025, I predict well see more and more marketing teams use AI to offset operational load.

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Creativity Marketing Storytelling Persuasion 105

Jane Friedman

FEBRUARY 26, 2025

Some of this urge to delve into the past stems from the challenge many memoirists face: They are new to storytelling, and this is their first book. They dont know what they dont know.

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Storytelling Writer Social Media Publisher 132

Enchanting Marketing

MARCH 11, 2025

Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). Human content wins.

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Post Content Creation Storytelling Creativity 130

Elna Cain

MARCH 8, 2025

Top dollar means: Expert quotes User generated content at times Statistics Descriptive writing Images Easy flow Storytelling Clients are wanting their writers to share their stories. Businesses won’t pay top dollar for generic, same-old ideas that an AI writing tool would whip up.

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Jane Friedman

MARCH 25, 2025

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Weve come across many authors who believe that plot points amount to paint-by-numbers storytellingor that only genre writers need to worry about structure.

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Prose Architecture Storytelling Engagement 134

Melanie Saxton

DECEMBER 27, 2024

Emphasis on storytelling. Why do businesses and organizations need professional copywriting services? The answer is simple. You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on persuasion. Emphasis on trust-building. Emphasis on capturing and holding attention.

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Copywriting Copywriter Persuasion Script 130

Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. I know the Custom GPT was working with my own input into its training dataset.

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Ads Ad Copy Storytelling Copywriter 217

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. On other words, weave yourself or someone else into the narrative. Put human experience into the frame. But so can GPT-4.

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Copywriter Copywriting Storytelling Writing 232

Copywriter Collective

JANUARY 17, 2025

The Power of Storytelling Humans are wired for stories. When you use storytelling, you transform cold facts into relatable experiences. Copywriting Strategies That Harmonize Sales and Motivation So, how do you craft copy that bridges the gap effectively? Lets break down some tried-and-true strategies: 1.

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