Content Marketing Institute

NOVEMBER 2, 2021

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

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Content Marketing Institute

DECEMBER 1, 2021

Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute. Content like this fills an information need – but rarely keeps people coming back.

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Storytelling Content Marketing Marketing Content 143

Content Marketing Institute

AUGUST 9, 2021

Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

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Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

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Grammarly

FEBRUARY 1, 2024

How does storytelling technology work? AI for writers: How to use AI in storytelling The taboo of AI story writing stems from the idea of having AI do a writer’s work for them. Storytelling technology is still new and not developed enough to match the expertise and creativity of a seasoned human author.

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Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business.

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Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Build an emotional connection through good storytelling.

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Content Marketing Institute

JANUARY 30, 2024

But your brand has flaws, and that’s a lesson every brand storyteller must learn. Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution.

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Storytelling Brand 113

Jane Friedman

OCTOBER 4, 2023

Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Join her on Wednesday, Oct. 18 for the online class Master the Flashback. They’re the bogeymen of publishing. Yet flashbacks are inherently artificial.

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Contently

DECEMBER 21, 2022

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. The post A Product Storytelling Framework from an Unlikely Seasonal Source appeared first on Contently. million shoppers.

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Storytelling Retail Copy Copywriter 113

Agency Content Writer

DECEMBER 2, 2024

However, the human touch remains irreplaceable for authentic storytelling and nuanced communication. Trends like video-based storytelling, interactive media, and personalized messaging influence how authors craft their material.

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Content Marketing Institute

SEPTEMBER 10, 2024

But if no one believes in your storytellers, is the story even worth telling? Your brand’s stories create value and trust for audiences and customers. Here’s how to build trust in both.

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Storytelling Audience 105

Write Out Loud

FEBRUARY 29, 2024

There’s a difference! Continue reading on Write Out Loud »

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Enchanting Marketing

JANUARY 17, 2023

In her book The Art of Memoir , Karr admits that she doesn’t feel like a storyteller. But here’s the thing … To share your stories, you don’t need to call yourself a storyteller. As Karr shows, storytelling can be hard, yet rewarding work. How can that be? First, determine what your story is about.

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Storytelling Writing Text Writer 313

Content Marketing Institute

FEBRUARY 20, 2024

But to get great stories, marketers must shift their storytelling thinking. Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey.

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Storytelling Brand Audience Marketing 111

Content Marketing Institute

SEPTEMBER 23, 2024

Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t understand: How to apply the two to persuade and motivate executives and other departments to support your mission.

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Storytelling Marketing 104

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? Neil Gaiman is a best selling author and prolific award-winning writer who heads this masterclass in the art of storytelling. The most well-known type of creative writing is storytelling.

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Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 Purdue University let a girl envision her future, and audiences followed along. 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

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Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. I know the Custom GPT was working with my own input into its training dataset.

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Ads Ad Copy Storytelling Copywriter 218

Ann Handley

AUGUST 29, 2024

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Here’s a before and after: The post Mastering the Art of the Cold Open in Storytelling appeared first on Ann Handley. Get it in your inbox ; you’ll love it. Maybe because she’s so quiet.

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Nick Ursborne

DECEMBER 2, 2024

When combined with the efficiency of AI and the authenticity of conversational copy, empathy mapping transforms ordinary copy into extraordinary storytelling. It’s about seeing the world through your audience’s eyes, walking in their shoes, and writing with emotional resonance. You become futureproof.

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Copywriter Copywriting Storytelling Content Creation 206

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. A really simple guide , which demonstrates its use of data visualization to enhance storytelling.

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Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

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Storytelling Marketing Brand Audience 95

Jane Friedman

NOVEMBER 19, 2024

Photo by Edz Norton on Unsplash Today’s post is excerpted from Tarot for Storytellers: A Modern Guide for Writers and Other Creatives by Kris Waldherr. I’m a storyteller. Though the tarot is a powerful tool for storytelling, it comes loaded with a lot of preconceptions. Published by Muse Publications LLC. Our art holds value.

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Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. On other words, weave yourself or someone else into the narrative. Put human experience into the frame. But so can GPT-4.

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Content Marketing Institute

OCTOBER 28, 2022

How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results. Continue reading →

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Sales Storytelling Audience 135

Nick Ursborne

FEBRUARY 19, 2024

No language model will be able to replace the power of storytelling, personal experiences, and writing that stirs our hearts and minds. Intuitive Leaps Forward: AI is great at analysing and sharing the facts, but they don’t get a sudden flash of inspiration, or a gut feeling, or an intuitive sense of what’s coming next.

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Enchanting Marketing

MAY 20, 2024

So, what if you could write sales copy like a storyteller? How to sell your product or service with a story Telling short sales stories doesn’t require a special talent or storytelling gene. Marketer’s drivel. Pushy sales talk. Sales copy often turns readers off. Could you enthrall your readers and persuade them to buy?

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Sales Copy Storytelling Copywriter Copywriting 182

Content Marketing Institute

AUGUST 14, 2024

Storytelling around recognizable themes has built-in resonance. Sequels, prequels, and reboots abound. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.

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Enchanting Marketing

AUGUST 13, 2024

Storytelling is just like cooking. This is a metaphoric story and the lesson is about storytelling. Just like you need a balance of textures and flavors in cooking, you need a balance of ingredients in storytelling, too: Action, details, and a purpose. That’s the power of storytelling. Happy storytelling!

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Freelance Magic

DECEMBER 6, 2022

How to add storytelling to content. A controversial opinion. A tip for better freelancer-client relationships. A key mistake brands make with content. How brands can make their content stand out. Different types of posts brands can create. See my full LinkedIn profile here for more! My LinkedIn experiment: How it all played out.

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Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Consider storyscaping. But what I didn’t expect was exposure to a concept called “storyscaping.”

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Jane Friedman

JUNE 5, 2024

In fact, these are usually points where the wise storyteller inside us is trying to tell us something. Because your wise inner storyteller is trying to tell you that you don’t know enough about your story to write it. You don’t know enough about your story. You may know how the story starts, and how it ends. What is wrong with me?

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Storytelling Writing Creativity Writer 119

Jane Friedman

NOVEMBER 17, 2022

Storytelling. Storytelling: Recording life events and telling a story are not the same thing. Storytelling: Recording life events and telling a story are not the same thing. Then, you can use that map to write a slimmer, more focused draft that incorporates the storytelling skills you’ve been working on.

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Neil Patel

JUNE 7, 2021

But with my blog posts, I typically start them out with storytelling. My posts that used storytelling, didn’t do as well. And the sites that started ranking above me in many cases (not all), were just writing ordinary content also didn’t leverage storytelling or infographics or did much that was unique.

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Content Marketing Institute

NOVEMBER 10, 2021

Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Video’s role in content marketing has elevated in the past two years.

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Enchanting Marketing

SEPTEMBER 24, 2024

I never saw myself as a storyteller I thought storytelling was for real writers. You only need to know a few storytelling techniques and frameworks. When you use the braiding technique, the story becomes less about yourself, and more about the lesson you’re sharing. No talent required. Share your stories.

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