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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

They found the following brand awareness lift based on industry: Retailers: 79% B2B: 77% Consumer goods: 63% Pharmaceuticals: 37% Automotive: 30% Telecommunications: 26% Insurance: 24% What makes a good podcast? The topic, storytelling, and quality of research or interviews should all be well thought out.

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15 Content Marketing Trends That Need Your Close Attention

Copywriter Collective

Storytelling After years of just telling people what to do it has become apparent to me that education and soulless content as I knew it was not enough to change minds. It was time to add stories to the telling.Inspiration was required to be empowered through storytelling. We are going to have to work not just harder but smarter.

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How to Create The Perfect Call-to-Action

Neil Patel

Here’s a perfect example of a cliffhanger that Kevan Lee used to initiate a call-to-action in this tweet: Turbotax, tax preparation software owned by Intuit, understands that storytelling is a powerful marketing technique that no one can resist. Verizon offers customers the chance to save $300 when they trade in a phone for a new one.

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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.

Concept 52
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How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.

Concept 52
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How AI Tools Are Useful For Writers With Disabilities And Health Issues With S.J. Pajonas

The Creative Penn

Then when I went to university, I went to Michigan State University, I studied a field that is not really in use anymore, telecommunications. So I studied telecommunications with a minor in film. I was like, this is such great storytelling, this is such beautiful anime , I really love this. I was just amazed.

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