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They found the following brand awareness lift based on industry: Retailers: 79% B2B: 77% Consumer goods: 63% Pharmaceuticals: 37% Automotive: 30% Telecommunications: 26% Insurance: 24% What makes a good podcast? The topic, storytelling, and quality of research or interviews should all be well thought out.
Storytelling After years of just telling people what to do it has become apparent to me that education and soulless content as I knew it was not enough to change minds. It was time to add stories to the telling.Inspiration was required to be empowered through storytelling. We are going to have to work not just harder but smarter.
Here’s a perfect example of a cliffhanger that Kevan Lee used to initiate a call-to-action in this tweet: Turbotax, tax preparation software owned by Intuit, understands that storytelling is a powerful marketing technique that no one can resist. Verizon offers customers the chance to save $300 when they trade in a phone for a new one.
Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.
Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.
Then when I went to university, I went to Michigan State University, I studied a field that is not really in use anymore, telecommunications. So I studied telecommunications with a minor in film. I was like, this is such great storytelling, this is such beautiful anime , I really love this. I was just amazed.
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