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Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. The content author will (or should) ask these questions to understand the audience for the writing. Who is the target audience?
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Your competitors are writing some of it. Outsourcing your copywriting to an agency will give you access to the agency’s in-house team or team of freelancers, which means you can make use of an experienced, reliable pool of writers that know how to write copy that keeps your audience and Google happy (we get onto this later).
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