Enchanting Marketing
NOVEMBER 12, 2024
Imagine readers hippety-hopping through your content. An autumn breeze plays with their hair. You notice a twinkle in their eye. Sounds good, doesn’t it? Now, picture a different scene … The sun is hiding behind an ink black cloud, and your readers are trudging through the mud. Their shoes feel heavy. Squelch. Sploosh. Squelch. Sploosh. Not the kind of experience you want to create, huh?
Blogging Wizard
NOVEMBER 6, 2024
Blogging requires a number of different skills that go way beyond writing. As a blogger, you need to know how to effectively create content that not only resonates with the.
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Nick Ursborne
NOVEMBER 18, 2024
For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis. But now, things seem a little quieter. When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.
Freelance Magic
NOVEMBER 19, 2024
If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
NOVEMBER 6, 2024
To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.
AIIP
NOVEMBER 19, 2024
by Mary Ellen Bates Editor’s Note: This is the final installment of the Coach’s Corner. We want to extend our heartfelt thanks to Mary Ellen Bates for her many years of sharing invaluable insights and wisdom with our readers through her informative and helpful blog articles. For an independent info pro, finding and connecting with… Read More » The post Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients appeared first on AIIP Connections Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ContentWriters
NOVEMBER 7, 2024
Great writing should feel effortless to read. Your audience should breeze through your writing without losing interest. If it’s harder to read, then it’s harder to understand. This is why the Flesch Reading Ease score is important. In the 1940s, Dr. Rudolph Flesch developed the Flesch Reading Ease test to gauge how easy it is to read someone’s writing.
The Daily Egg
NOVEMBER 13, 2024
A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, The post 7 Steps to Become a Better, Top Tier Copywriter appeared first on The Daily Egg.
Freelance Magic
NOVEMBER 19, 2024
I’ve said it a thousand times, but I’ll say it once more for good measure: learning how to get consistent freelance work is one of the hardest things us self-employed peeps have to do. Without a system in place, we struggle to grow our businesses and build an income we’re happy with. When you start landing clients, it can feel seriously euphoric – you’ve made it!
Content Marketing Institute
NOVEMBER 19, 2024
RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
NOVEMBER 13, 2024
Today’s post is excerpted from Wrangling the Doubt Monster: Fighting Fears, Finding Inspiration (Bancroft Press, 2025) by Amy L. Bernstein. What do we have here? A doubter’s manifesto. An article of affirmation. An artist who says: I see you. The hope is you see yourself, realize you are not alone, learn that doubt is not your assassin. You’ll need a bit of truth, a bit of courage.
Ahrefs
NOVEMBER 13, 2024
Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion.
AIIP
NOVEMBER 5, 2024
Richard P. Hulser Consulting – Richard P. Hulser, President In your bio, you describe yourself as an archives consultant. In two sentences, what specifically do you do? As an independent archives consultant, I help clients identify, organize, protect, and promote their history through artifacts and materials. Often, I help clients assess what is historical for… Read More » The post We are AIIP: Richard P.
Income Diary
NOVEMBER 3, 2024
Between conversion, growth, and a sole focus on commerce, Shopify helps businesses of all sizes start, scale, and succeed. The post Millions of online stores are using Shopify appeared first on How To Make Money Online.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Freelance Magic
NOVEMBER 19, 2024
Today, I’m handing over the blog to Erika Rykun who has written a great guide to choosing a freelance career. If you’re on the fence or aren’t sure what’s involved, this will definitely help… Traditional forms of works are becoming less popular every year while the freelance economy is growing day by day. The increasing demand for freelance experts can be seen in the number of open positions and the success of global freelance platforms.
Content Marketing Institute
NOVEMBER 14, 2024
A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.
Jane Friedman
NOVEMBER 12, 2024
Photo by Onin Today’s post is by book coach Nicole Pope. In journalism, we call them human interest stories—articles or broadcasts that cover the news from the perspective of individuals who are affected by the events. Casualty numbers after an earthquake, for example, may feel abstract to readers far away. An article giving voice to a mother struggling to feed her children after the family lost all their possessions in the disaster has greater resonance.
Backlinko
NOVEMBER 8, 2024
What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Absolutely. Why? Even with AI’s growing influence, the fundamental customer needs haven’t changed.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammarly
NOVEMBER 7, 2024
In today’s world, it’s common to hear the terms artificial intelligence and machine learning mentioned, often interchangeably. Understanding the difference between artificial intelligence (AI) and machine learning (ML) is crucial, especially for nonexperts, as it clarifies the value and potential applications of AI and ML, as well as their role in driving innovation across industries.
Ahrefs
NOVEMBER 8, 2024
Here’s how we built this list (and how you can do the same using Ahrefs): Here are the 10 startups with the greatest growth in branded search volume in the past year.
Freelance Magic
NOVEMBER 19, 2024
Making sure your freelance client list is regularly topped up with paying work is a big struggle. In fact, finding work is probably the hardest part about freelancing. I remember in the early days, I’d spend the majority of my week hunting down potential prospects and reaching out to them. While this is a great way to find clients that you’re going to love working with, it’s not always the quickest way to land a glut of clients at once (or get a consistent income, and we all kn
Content Marketing Institute
NOVEMBER 8, 2024
OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Jane Friedman
NOVEMBER 18, 2024
Photo by Pixabay Who is the primary readership for your book? And have you stretched it too far or too thin in your book proposal ’s target audience section? Of all the areas I try to help nonfiction authors better understand, this one can be the most confounding, as I’ve discussed before. It’s common for writers to describe a readership that’s too broad to be meaningful, in the hopes of demonstrating the wide appeal or potential.
Adam Connell
NOVEMBER 6, 2024
Looking for the latest video marketing statistics? I’ve got you covered. In this post, I’ll be sharing 50+ important statistics that marketers and brands need to know. These stats offer eye-opening insights into how companies are using video content for marketing purposes this year, including the types of videos they’re producing, how often they make.
Grammarly
NOVEMBER 5, 2024
Bringing together multiple perspectives to make decisions can be challenging. Consensus building is one of the most effective ways to align teams and drive success. Rather than relying on top-down decisions, consensus allows the entire team to contribute, ensuring that everyone feels involved in the process. This approach strengthens collaboration and improves long-term results by fostering a sense of shared ownership and responsibility for outcomes.
Ahrefs
NOVEMBER 11, 2024
We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Freelance Magic
NOVEMBER 19, 2024
One of my favourite things about running Freelance Magic is connecting with new freelancers. I love finding out their current struggles and helping them ease into their new roles. Because, let’s face it, it’s pretty darn daunting going self-employed. I know because I’ve been there – of course I have! We all have to start somewhere, and that somewhere feels like a place of no experience and no hope.
Backlinko
NOVEMBER 4, 2024
If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements and backlinks. But in early 2024, HARO officially shut its doors. What now? Fortunately, HARO’s closure doesn’t mean your outreach efforts have to take a hit.
Jane Friedman
NOVEMBER 20, 2024
Photo by Cup of Couple Today’s post is by author Jennie Liu. As writers, the happiness and relief are huge when we type THE END to our manuscripts. With each novel I’ve written, this has certainly been the case for me, but with my fourth manuscript, the sensation was slightly diminished because I knew by then what still lay ahead: writing the author’s note.
CopyBlogger
NOVEMBER 1, 2024
You may have noticed that some people spend years writing and publishing content and only build a handful of followers. Continue Reading The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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