Nick Ursborne

NOVEMBER 18, 2024

For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis. But now, things seem a little quieter. When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.

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Freelance Magic

NOVEMBER 19, 2024

If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.

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AIIP

NOVEMBER 19, 2024

by Mary Ellen Bates Editor’s Note: This is the final installment of the Coach’s Corner. We want to extend our heartfelt thanks to Mary Ellen Bates for her many years of sharing invaluable insights and wisdom with our readers through her informative and helpful blog articles. For an independent info pro, finding and connecting with… Read More » The post Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients appeared first on AIIP Connections Blog.

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BKA Content

NOVEMBER 19, 2024

What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

NOVEMBER 19, 2024

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

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Freelance Magic

NOVEMBER 19, 2024

I’ve said it a thousand times, but I’ll say it once more for good measure: learning how to get consistent freelance work is one of the hardest things us self-employed peeps have to do. Without a system in place, we struggle to grow our businesses and build an income we’re happy with. When you start landing clients, it can feel seriously euphoric – you’ve made it!

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Grammarly

NOVEMBER 19, 2024

A cover letter , also known as an application letter, is a personalized letter from you to the person overseeing the hiring process for the job you’re applying for. A cover letter is not the same as a résumé. While a résumé provides a clear, point-by-point map of your career thus far, a cover letter tells the personal side of your career story. Ideally, your cover letter and résumé complement each other, with each document answering any questions the recruiter has about your skills and work exp

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Content Marketing Institute

NOVEMBER 18, 2024

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

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Freelance Magic

NOVEMBER 19, 2024

Today, I’m handing over the blog to Erika Rykun who has written a great guide to choosing a freelance career. If you’re on the fence or aren’t sure what’s involved, this will definitely help… Traditional forms of works are becoming less popular every year while the freelance economy is growing day by day. The increasing demand for freelance experts can be seen in the number of open positions and the success of global freelance platforms.

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Jane Friedman

NOVEMBER 18, 2024

Photo by Pixabay Who is the primary readership for your book? And have you stretched it too far or too thin in your book proposal ’s target audience section? Of all the areas I try to help nonfiction authors better understand, this one can be the most confounding, as I’ve discussed before. It’s common for writers to describe a readership that’s too broad to be meaningful, in the hopes of demonstrating the wide appeal or potential.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Grammarly

NOVEMBER 19, 2024

Taking a well-earned vacation from work is meant to allow employees to decompress from the stress of their jobs and return recharged. However, some workers experience a common phenomenon called post-holiday blues, or post-vacation depression, after taking paid time off (PTO). Although post-vacation depression isn’t a clinical disorder, feeling stressed and overwhelmed when going back to work after vacation is a sentiment that professionals widely experience.

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Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic visitors every month.

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Freelance Magic

NOVEMBER 19, 2024

Making sure your freelance client list is regularly topped up with paying work is a big struggle. In fact, finding work is probably the hardest part about freelancing. I remember in the early days, I’d spend the majority of my week hunting down potential prospects and reaching out to them. While this is a great way to find clients that you’re going to love working with, it’s not always the quickest way to land a glut of clients at once (or get a consistent income, and we all kn

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Jane Friedman

NOVEMBER 19, 2024

Photo by Edz Norton on Unsplash Today’s post is excerpted from Tarot for Storytellers: A Modern Guide for Writers and Other Creatives by Kris Waldherr. Published by Muse Publications LLC. I’m a storyteller. Chances are you are too. In fact, I’ll go one step further and state that everyone is a storyteller, even if they’ve never picked up a pen, drawn a picture, or pulled a tarot card, though writers have a special calling as such.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Grammarly

NOVEMBER 18, 2024

The days of advertising’s “spray-and-pray” targeting are over. Artificial intelligence (AI) is revolutionizing the advertising industry. Now, with AI, marketers can pinpoint optimal digital advertising channels, create tailor-made ads to maximize performance and adjust campaigns along the way to reach the right people at the right time in the right place.

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Make a Living Writing

NOVEMBER 17, 2024

Long ago, I came up with a list of ways working freelancers can grow their writing income. If you’ve been wondering how to make money writing—serious money, that is—this list is for you. If you’re a newbie, you’ll find plenty of useful suggestions here, too. I’ve given the list a major update, since things do keep changing in the freelance world.

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Freelance Magic

NOVEMBER 19, 2024

One of my favourite things about running Freelance Magic is connecting with new freelancers. I love finding out their current struggles and helping them ease into their new roles. Because, let’s face it, it’s pretty darn daunting going self-employed. I know because I’ve been there – of course I have! We all have to start somewhere, and that somewhere feels like a place of no experience and no hope.

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Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Grammarly

NOVEMBER 20, 2024

Classification is a core concept in data analysis and machine learning (ML). This guide explores what classification is and how it works, explains the difference between classification and regression, and covers types of tasks, algorithms, applications, advantages, and challenges. Table of contents What is classification? Classification vs. regression Types of classification tasks in ML Algorithms used for classification analysis Applications of classification Advantages of classification Disadv

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iWriter

NOVEMBER 19, 2024

Have you ever wondered how to breathe new life into your old blog posts? Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again. Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless.

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Freelance Magic

NOVEMBER 18, 2024

If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.

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Express Writers

NOVEMBER 19, 2024

Do you own or operate a medical practice with an online presence? A medical writer can help you create authoritative content that resonates with your audience. Why should you focus on providing quality content for your online readers? At least 5% of all Google searches are related to healthcare. Search drives almost three times as many visitors to healthcare-related websites as non-search visitors.

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Grammarly

NOVEMBER 20, 2024

While machine learning and deep learning are often used interchangeably, they refer to two sub-domains of artificial intelligence. They represent different (but related) approaches to data analysis; deep learning is a subset of machine learning. The distinctions between them are important and become especially relevant when communicating on technical topics—such as when evaluating data analysis tools and services, deciding which approaches to take to solving a data problem, or having deep conver

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The Hoth

NOVEMBER 19, 2024

Whenever you’re in an unfamiliar town, having a GPS makes navigating SO much quicker and easier. Well, XML sitemaps are the digital equivalent of GPS systems for search engine crawler bots. They provide search engines with a bird’s-eye view of your website’s structure and every URL that you want them to crawl. This greatly improves the crawling and indexing process, which is essential for getting your content to appear in Google’s search results.

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Freelance Magic

NOVEMBER 18, 2024

Your freelance business is only as good as your clients. If you have a shocker of a schedule that’s 99% freelance clients from hell, you’re going to have a bad time. On the flipside, if you have a dreamy mix of wonderful clients that might also secretly be unicorns, you’re really going to enjoy yourself. But sometimes a client can be a wolf in sheep’s clothing.

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Blogtrepreneur

NOVEMBER 18, 2024

Being accused of a crime can be deeply unsettling, especially if the accusation is a false one. As a business owner or other similarly qualified professional, you may be concerned that this accusation could completely unravel your career. How do you safeguard your reputation after you’ve been accused of a crime? The Ripple Effect of a Criminal Accusation According to Keith Oliver Criminal Law , a criminal accusation has the potential to affect your life in many different ways.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammarly

NOVEMBER 16, 2024

Shorthand can be useful for quickly communicating information—but only if you and your audience are familiar with the meaning of the given term. For those who don’t know: “TL;DR” is relatively common slang that stands for “too long; didn’t read.” However, the contextual meaning of this word can change depending on who is using it and how they use it.

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Grammar Underground

NOVEMBER 18, 2024

She graduated from Harvard in 2005. She graduated Harvard in 2005. Harvard graduated her in 2005. Which of these is right? To understand the answer, you need two tools at the ready: 1. an understanding of transitive vs. intransitive verbs, and 2. a dictionary. Here's how to find answers for yourself about verbs like "graduate." But for those who'd prefer a quick answer, here it is: the dictionary allows all three.

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Freelance Writing Jobs

NOVEMBER 17, 2024

You know this—freelancing offers a unique blend of freedom and responsibility, especially for freelance writers who navigate the complexities of managing multiple clients and projects. Unlike traditional employment, where work schedules are often dictated by employers, freelancers must create their own structure to ensure productivity and client satisfaction.

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Ben Settle

NOVEMBER 16, 2024

A few months ago, a would-be BerserkerMail client said he decided not to use our platform because his marketing manager insisted they use something more “mainstream.” That sounded like a guy asking his wife before making a business decision. And it’s doubtful we can help guys like that either way, so was for the best. But it got me thinking, if BerserkerMail was “mainstream” it would almost certainly… * have managers who care more about getting your pronouns right than building a sta

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing