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Do you ever read back a draft and wonder what happened? Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. Yay! To celebrate, you pour yourself a glass of wine, before going to bed. Editing is for tomorrow. But when you read your draft again … You feel disappointed. Your writing sounds bland. Grrrr.
I write entirely to find out what I'm thinking: what I'm looking at, what I see, what it means, what I want, and what I fear. -Joan Didion Writing, specifically creative writing, is a path to better understanding yourself and your lens on the world. Im sure this has been on my mind lately because of the weekly therapy sessions and the Philosophy classes Im taking (were going full tilt on self-improvement this year, baby!
Todays post is by author Kathleen Barber. Imagine youve just picked up the latest buzzy thriller, the one that has everyone on social media raving about the shocking twist. You start reading, and youre really into it. Its a murder mystery with no shortage of suspectsthe victim Janes cheating husband Hugo, her jealous best friend, her unstable coworker, an obsessive delivery personand youre having fun guessing which one is the culprit.
As a writer, marketer and product creator, I find myself working with AI every day. I use it for research, ideation, outlining, proofreading and more. I can barely imagine getting my work done without AI. And yet Does working with AI make me more creative or less creative? Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
If youve ever wondered how to make AI work for you as a copywriter or business owner, buckle up. In the last 12 months, Ive spent minimum 260 hoursyes, 260 hoursinside ChatGPT and Claude. Thats not even counting the time spent in AI tools baked into other software. Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows.
In 2023, I raised my rates from an average of $.25/word to $.50/word. I was having panic attacks and sweating profusely when I had to tell clients what my new rate was. So, while you might think all you have to do is raise your rates and you’ll make $1,000 a post, the raising your rates part is the RESULT not the action. You have to do certain things to command a higher rate with your service to make money as a writer.
Conducting research is one of the most essential parts of the content writing process. The internet is full of false claims, and consumers are acutely aware of this fact. According to a study by the Center for the Digital Future , only 25% of people trust the majority of the information on the internet, 51% of people trust about half of the information available online, and 24% of people believe that only a small portion of online information is accurate.
Conducting research is one of the most essential parts of the content writing process. The internet is full of false claims, and consumers are acutely aware of this fact. According to a study by the Center for the Digital Future , only 25% of people trust the majority of the information on the internet, 51% of people trust about half of the information available online, and 24% of people believe that only a small portion of online information is accurate.
GPTs are an advanced AI technology that powers tools like ChatGPT and coding assistants. Known for their ability to understand and generate humanlike language, GPTs have become a cornerstone of modern AI applications, offering solutions in creativity, productivity, and data analysis. This article explores what a GPT is, how it works, its evolution, and its real-world uses, while also highlighting its advantages and limitations.
How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? Good newsyou can. By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. With countless factors influencing Googles rankingsand limited transparency about their algorithmsits no surprise that content creators often find themselves frustrated.
Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from execu
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Do you ever get close to content burnout? A year ago, I became active on LinkedIn. And it has at times felt like feeding a cookie monster. Munch. Scrunch. Crackle. Social media platforms always seem hungry for more content. It feels relentless, eh? But it can also be fun and rewarding. When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn.
My most recent Philosophy course just started, and for the first class, we were assigned a short story to read. From there, we had to write a one-page paper summarizing what we took from it. Heres the exact guidance we were given for the paper: You will give the paper a title to orient the reader from the start, and then introduce your topic clearly in the first paragraph.
Photo by GeoJango Maps on Unsplash Todays post is by Dennis James Sweeney, author of the new book How to Submit. As writers, we often long for the perfect guide to where we should submit our writing. We want a resource that is dependable, consistent, and navigable. The publishing landscape is complicated! Especially when we are first starting out, we need someone to distill that publishing landscape for us.
As a freelancer, you might have clients request services from you that you can’t deliver. However, plenty of other freelancers could offer that service. Enter cross-referrals and professional networks for freelancers , which allow you to refer clients to other freelancers with different skill sets. Partnering with others who have complementary skills allows you to offer broader services to clients and build lasting relationships that benefit everyone involved.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Whoosh! As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) is evolving faster than ever. one are the days when we could rely on cookie-cutter approaches and generic messaging for copywriting best practices. Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works.
AI is officially here and you know what? So are freelance writers! Yay! 2024 was a crazy year but 2025? It’s looking to be a great year to become a freelance writer, a copywriter or a content writer online. A lot of the entry-level gigs I picked up back when I started in 2014 are gone. These were freelance writing jobs that didn’t pay well and didn’t value the writer.
Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. AI is cranking out copy faster than Hunter S. Thompson on methamphetamine, and human attention spans have shrunk to those of a gnat.
The first wave of AI adoption has been focused on efficiency and productivity. Businesses want to do more with less, and they want to do it faster. While volume and efficiency gains are quick wins when it comes to AI tools, these wins are short-lived as competitors follow suit. As we look to the future, the real differentiator will be how teams use AI to do things that have never been done beforehow we learn to operate and access categorically different levels of creativity.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
One of the best ways to gain more traction, especially as a new blog, is to cover trending topics and breaking news stories in your niche. Keywords for these stories.
Are you a dashaholic? Its a thing, apparently. Im more of a colon abuser myself: as if everything I write is so important it requires the colons drumroll effect. Ive known more than a few comma junkies, too. No matter your punctuation poison, theres an easy antidote. The period. Lets look at the role of each of these marks and how not to abuse them.
Growing your website starts with reaching the right people. Not random traffic. People actively searching for the solutions you provide. That’s where organic traffic shines. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing.
Imagine reading a text The first sentence grabs you gently by the hand. And it pulls you along to the next sentence, and the next, and the next. You’re reading and reading, and reading. But what’s that? A sentence yanks your arm, and your eyes widen. When well used, sentence fragments and broken sentences have this kind of impact; they command attention and keep your audience reading on.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Ever since I started writing at Plagiarism Today and especially since I started this column, I’ve been hearing a lot from freelance writers who have been scammed or otherwise victimized by unscrupulous clients. Though the good news is that such bad clients are very rare in the big scheme of things, they are common enough that almost every freelancer, if they remain active long enough, will run into one or two over the course of their career.
Photo by Tim Gouw on Unsplash Todays post is by writer and editor Lisa Cooper Ellison. Join us on March 5 for her online class, Memoir Backstory. My dislike of the game Red Light, Green Light is Di Dis fault. When we were both five, Di Di frequently gathered crowds in our apartment complexs courtyard to play it. At the start of each game, shed stand at one end of the field and yell, Green light, inviting us to step or leap forward as we all tried to be the first to reach her.
Studies show that 58% of freelancers find it challenging to manage their time. I have personally experienced this challenge as a freelance writer. I sometimes struggle to maintain productivity and deliver high-quality work while meeting deadlines. My mind tends to become more scattered when I juggle multiple writing tasks or clients. However, I have been in the business for a long time.
The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, its no surprise that many are eager to explore its potential. Are you ready to jump in and learn about the top AI tools for website SEO (search engine optimization)?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Wondering if there are online magazines that pay decent freelance writing rates in 2025? You’re not the only one. It’s a volatile time for almost everybody. But businesses, magazines, and digital publications still have freelance writing jobs they need to fill. In many niches, the demand for well-written articles and writers who know how to dig up solid research, interview sources, and hit tight deadlines is even greater than before the pandemic.
POV: youre standing in front of a vending machine and your eyes scan over the array of snacks behind the glass. You know you shouldnt; you just ate lunch. But then you notice the tagline plastered on the machine: Fuel Your Greatness. Boom. Suddenly, that chocolate bar isnt just a snackits a ticket to your next big achievement. That is the power of copywriting.
Boosting is a powerful ensemble learning technique in machine learning (ML) that improves model accuracy by reducing errors. By training sequential models to address prior shortcomings, boosting creates robust predictive systems. This guide covers how boosting works; its advantages, challenges, and applications; and how it compares to bagging. Table of contents What is boosting?
Want to drive more traffic to your website? Im guessing that answer is a resounding yes. In which case, you cant really ignore search engine optimization (SEO). That is unless.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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