Enchanting Marketing

MARCH 25, 2025

It happens to me surprisingly often. Im half skimming, half reading a fairly interesting article—all the way until the last word. But as soon as Ive finished, Ive already forgotten what Ive read. Sound familiar? If you want readers to remember your words, you need to invigorate your message and jump-start your readers into action. And the easiest way to do that?

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Education Social Media Communication Creativity 130

Jane Friedman

MARCH 25, 2025

Todays post is by David Griffin Brown and Michelle Barker , co-authors of Story Skeleton: The Classics and Immersion and Emotion: The Two Pillars of Storytelling. Weve come across many authors who believe that plot points amount to paint-by-numbers storytellingor that only genre writers need to worry about structure. However, if you look back through the classics, almost every novel features these plot points, though not always in the same arrangement.

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Prose Architecture Storytelling Engagement 69

Ahrefs

MARCH 25, 2025

The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own storefront for some competitive Your Money or Your Life searches.

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The Hoth

MARCH 25, 2025

Achieving strong topical authority in your niche is a powerful SEO position to hold, but it takes a lot of work to get there. Topical authority refers to the amount of expertise and credibility your website has on a particular subject, at least according to Googles algorithm. Earning it requires that you publish consistent, high-quality content that embodies the E-E-A-T quality rater system.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Ahrefs

MARCH 25, 2025

But heres the truth: SEO is filled with repetitive, time-consuming tasks that Python can automate in minutes. Things like checking for broken links, scraping metadata, analyzing rankings, and auditing on-page SEO are all doable with a few lines of code.

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The Hoth

MARCH 25, 2025

Want to know how to rank well on Google for loads of keywords related to your niche? You need to master the powerful one-two punch of demonstrating E-E-A-T to build topical authority. E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) is your jab, softening up the opponent and paving the way for topical authority, which is your hard right hand.

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Blogging From Paradise

MARCH 25, 2025

Yesterday I cruised around London with my dear friend Phillip. We spied multiple ping pong tables in a public setting.

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Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. But most lack any actual data to back up their recommendations. That’s why we decided to do something different. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each win

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Copyhackers

MARCH 25, 2025

Countless examples of SaaS pricing pages, along with expert commentary from a SaaS conversion copywriter, show you how to make your pricing pages convert. The post The conversion glow-up your SaaS pricing page is begging for appeared first on The home of conversion copywriting.

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