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Enter the healthcare whitepaper, a powerful but underutilized tool in medical marketing. Whitepapers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective whitepaper requires more than expanding a blog post or repackaging existing content.
Without proper boundaries, your whitepaper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing whitepaper.
Every step of a whitepaper should help your reader along with your company goals. Here’s how to make sure your next whitepaper isn’t one that fails. Too many marketers skip important steps or don’t do them effectively. Continue reading →
Writing a whitepaper is the heavyweight bout of content creation. And just like boxing, crafting a whitepaper requires strategy, finesse, and a game plan. Execute it well and your whitepaper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
Businesses deciding when to publish a whitepaper must thoroughly understand their audience. The first step in identifying how often you should publish a whitepaper is researching your industry. If you have a lot of changes in your industry or your business, you likely need to publish a whitepaper frequently.
Are you looking for whitepaper examples to add to your content marketing strategy? And a whitepaper is a powerful way to do it. And a whitepaper is a powerful way to do it. But creating a whitepaper from scratch can be a daunting task, especially if you’ve never done one before. No worries.
This self-paced, affordable training program gives you everything you need to launch and thrive in a long and successful career as a whitepaper specialist. Take advantage of this special deal!
One of the biggest moves a freelance writer can make to earn more is to move into better-paying types of work, like whitepaper writing jobs. When you go from, say, writing $20 blog posts to writing whitepapers that can pay $1,500-$10,000, it’s a big leap. How exactly do you get into writing whitepapers?
Writing whitepapers can be a very lucrative specialty for copywriters. Here is why whitepapers are important cornerstone content, and why they are ideal for certain business missions. Plus, the six main components of a successful whitepaper.
LAST CHANCE: Save over 60% on AWAI’s All-New How to Become a Professional WhitePaper Writer. This professional writing gig can pay skilled writers up to $8,000 for five to 12 pages of “no-sell” writing!
Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, whitepapers, ebooks, and other valuable content to attract and engage their target audience. Content marketing Another lucrative freelance writing niche is content marketing.
I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, whitepapers, blogs, landing pages, and more. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website.
There’s a huge demand for blog posts, newsletters, website copy, whitepapers—you name it. Blog posts, articles, newsletters, social media captions, whitepapers, case studies, product descriptions, and even video scripts—if it involves words, there’s probably someone willing to pay you to write it.
Whitepapers are focused business documents that convey a meaningful idea to their readers with authority. This article will break down everything you need to know about the business whitepaper — what it is, how to write a quality paper, and where to find examples of great whitepapers for you to take inspiration from.
As a SaaS freelance writer, you might write: blog posts website copy whitepapers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. This type of content further educates and nurtures that sale from a user.
Whether you’re writing a web article, whitepaper, or social media post, your message must be understood by your audience. Shorter sentence lengths with shorter word lengths will score higher on the test and are more readable. Why Readability Matters For Your Marketing In marketing, clarity is key.
Biggest Mistakes Writers Make When starting an assignment, whether it’s a research-intensive whitepaper or blog post, you’ll want to be careful about making these critical errors: Zero authoritative sources : Avoid adding the first source you come across rather than spending time searching.
Two common long-form mediums are whitepapers and eBooks. Read on as we discuss each type of content and how to decide between a whitepaper vs. eBook in your marketing strategy. Like an eBook, a whitepaper is a type of long-form content used to showcase an organization’s authority in its industry.
Heres how prompt engineering is enhancing AI tools in key fields: Content generation Well-crafted prompts are revolutionizing content creation by enabling the generation of highly specific, context-aware business communications, such as proposals, whitepapers, market research, newsletters, slide decks, and emails.
You’ll want to start by outlining the cornerstone events or seasonal themes that you can anticipate ahead of time, which you can plan bigger-lift content around (things like whitepapers with industry research or larger newsletter campaigns).
Whitepapers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of whitepapers to write one well. Let’s look at 25 examples of whitepapers with takeaways to help you create your own.
Whether it’s delivered in blog posts, whitepapers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales. Content marketing typically yields a higher return than other channels due to its focus on delivering valuable, relevant content that nurtures customer relationships over time.
Here are some examples of where it’s commonly used in content marketing: WhitePapers. Similar to a blog post but often used for more informational purposes, whitepapers are the right place to show off your professional, formal writing skills. Case Studies.
Join AWAI’s learning chief, Pam Foster, and B2B Writers International managing editor, Lisa Christoffel, for a FREE training on what whitepapers are, why B2B companies need them, and more.
Does your business have a good handle on what you mean by an e-book, whitepaper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →
Case study vs. whitepaper A case study is often mixed up with a whitepaper , another popular marketing document. While a case study is a true story about a particular customer, a whitepaper is a general piece of writing that explains and instructs on a topic related to a company’s industry.
This week, CMI is wrapping up Content Marketing World, but today we’re talking whitepapers, how content saved The New York Times, and a new stack as content production ramps up.
For example, if you have an email funnel, sales page, whitepaper or case study as a portfolio entry, most likely the business will not update it. There are two instances when this happens: First, if you’re a copywriter , it might be a good idea to keep your content and not remove it.
Whitepapers. Whitepapers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created whitepapers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find whitepapers ideal #content for earning links.
I also assist with tagline and jingle creation, whitepapers, resumes, and more. Legal Editorial — The Women Judges of Montgomery County Houston Legal Blogger Full-Service Writing and Editing Clients count on me for book editing, ghostwriting, journalism, blogging, SEO web content creation, and marketing.
These professionals often turn to ghostwriting services to produce thought leadership pieces, blog posts, whitepapers, and other forms of content that require expertise and time — resources that are often in short supply. This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles.
Some examples are blog posts, case studies, and whitepapers (we’ll discuss many more in a moment). Here’s an example of an e-book from the Freelance Writer’s Den: Some businesses refer to their e-books as a “whitepaper,” which leads us to our next profitable writing niche: 3. How much do whitepapers pay?
They write user guides, case studies, whitepapers, blogs , marketing materials, and other types of content. WhitePapersWhitepapers are in-depth reports on specific topics, often used in the tech and business sectors. Information developers write user guides, whitepapers, and case studies.
These assets can come in the form of whitepapers, infographics, blogs, podcasts, and any other form of consumable content. These offerings can include infographics, whitepapers, blogs, podcasts, and other assets that fill holes in your industry’s knowledge base or offer utility to your members.
Whitepapers These comprehensive reports educate readers, provide insights, and influence decision-making through an in-depth examination of a specific issue, technology, product, or concept. While copywriting includes writing in the voice or personality of the brand, it also adheres to the tenets of good business writing.
Your sales team finds four legit leads from 500 whitepaper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent.
WhitePapersWhitepapers showcase your thought leadership in a given area and establish you as the expert. How Long Should a WhitePaper Be? How long should a whitepaper be? The simple answer is that your whitepaper word count will likely be longer than most types of SEO content.
On the other hand, if you have a directory of standout articles, infographics, whitepapers , and case studies to choose from, they’ll have an easier time seeing things your way. If, for instance, you’re asking them to write a new version of a piece of content that always works for you, show them the original!
Your prospective editor should be able to describe past projects, share a portfolio, point you to testimonials, and discuss the timeline and deliverables for your book.
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